Traffic intensity model

DOOH

A complex mathematical model that incorporates all of our findings about traffic, vehicular and pedestrian. We have created a map for the entire country that records every road, pathway and corridor along which people travel. The model ascribes volumes of people-flows to each segment of this map. Known affectionately as TIM.

Fast forward to 2030 with Futurescape: New chapters, fresh insights

Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade