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Expanded dimensions

The secondary dimensions of an expanding ad unit (after the ad is expanded). Initial dimensions are fit to the dimensions of the placement. Then, either by auto-play or by user interaction, the ad unit expands to its secondary dimension.

Exposure

DOOH

Presence in the defined Screen Exposure Zone while content is deemed to be viewable, though this does not require that the content be viewed or listened to. Exposure is also often referred to as Opportunity-to-See. (Source: MRC Digital PlaceBased Audience Measurement Standards Version 1)

Extended Reality (XR)

AR / VR

Can be utilised as an umbrella term that encompasses any type of immersive content (i.e. virtual reality, augmented reality, mixed reality, 3D, etc.).

 

Eye tracking

AR / VR

A technique that tracks where a user’s eyes are looking. Eye tracking allows developers to optimize the performance of AR/VR experiences by focusing system resources on where the user is looking. Understanding eye movements could also help mitigate motion sickness during VR experiences.

Financial Conduct Authority (FCA)

The FCA regulates the financial services industry in the UK. Included n the FCA's remit is regulation of financial product marketing. The FCA have produced guidance on financial promotions in general, and also on social media. The guidance covers character limitations, the use of images, non-intended recipients and consumers forwarding or sharing communications. 

First-party data sets

Data acquired by an organisation as a result of an individual's interaction with the organisation either online on their website or mobile app or connected device or offline in their physical locations or by mail or phone.

Foot traffic attribution

DOOH

The measurement of an advertising campaign’s influence on physical visitation to a specified location. This enables advertisers to understand the drivers of in-store visitation.

 

Frame

DOOH

The physical housing of an advertising display. A frame may show a single static image, a series of images with a scrolling mechanism, or it may have a digital screen capable of exhibiting many individual adverts. Each separate advertising image is called a FACE.

Free Ad-supported Streaming TV (FAST) Services & Channels

TV+

Free Ad-supported Streaming TV (FAST) Services & Channels FAST channels allow viewers to stream live TV content without paying for a subscription. FAST channels stream ‘linear’ content since it is watched on a pre-determined schedule. An example of these channels include Rakuten TV, Samsung TV or Pluto TV, which stream a combination of TV and digital video programming that customers would usually have to pay to watch on TV.

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