Retail Media Growth Summit

Ellie Prendergast is one of the driving forces behind the UK’s first convenience retail media network, helping to redefine how brands show up where it matters most.
 
Ellie is particularly passionate about unlocking the untapped power of in-store media—turning physical retail environments into measurable, creative, and high-impact advertising channels. She works closely with brands to move beyond traditional shopper marketing and into connected, data-led experiences that drive real business outcomes.
 
A regular industry speaker and thought leader, Ellie offers a candid, practical perspective on what it really takes to build and scale retail media in today’s landscape—from navigating operational complexity to proving effectiveness and driving incrementality.
 
If you want to understand where in-store media is actually heading—and how to make it work—Ellie brings both the vision and the real-world playbook.

Paul Hackwell is Amazon Ads UK Head of FMCG Vertical. He leads a team of salespeople focused on building strategic partnerships with FMCG manufacturers and their Media Agencies, helping to grow their brands by leveraging Amazon’s full funnel suite of advertising products. 

Paul has spent the last 19 years in the Retail Media space, leading sales teams at Amazon since 2012, and prior to that he was Head of Agency Sales at dunnhumby and Sales Director at tesco.com.

Dr. Daniel Knapp is a renowned media analyst and economist with over 15 years of international experience. He has been Chief Economist at IAB Europe for over six years. Prior to this, he worked in leadership roles spanning market analysis, strategic advisory and business intelligence including 11 years at IHS Markit and serving as an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.

With more than two decades in media, Rob is the Head of Media and Digital activations for Arla foods UK, and Rob’s department take responsibility for planning  and delivering all branded activity in the UK for brands like Lurpak, Anchor, Cravendale, the Arla master brand amongst others, while working with agency partners to deliver on wider campaigns

Prateek is the Managing Director of Commerce & Retail media at Omnicom Media & Flywheel UK. Joining OM in Q4 2020, Prateek developed commerce practice from the ground up, to offer strategic customer-led omnichannel commerce transformations for the FMCG, CPG, CE, Travel, Pharma & Automobile clients. During this time, he created the roadmap and launched a cross-functional retail media practice for OMG and group agencies (PHD, OMD, H&S & MG OMD) in the UK. This division is now recognised as one of the group’s most strategically critical capabilities. Prior to this, Prateek held senior leadership roles at Amazon UK, where I owned retail category P&Ls, drove EU-wide expansion for key retail categories and payment products, and delivered business transformation through new private label portfolio development, enhanced vendor partnerships, and CX transformation projects. Prateek has worked closely with FTSE 100 and global brands on omnichannel commerce strategy and strategic accelerations plans through better media, measurement and creative solutions, blending operational depth with strategic vision. Prateek is a former Cannes Lions Creative Commerce Juror and currently serve as a Non-Executive Director for one of the UK’s largest charities, advising on digital, commercial, and governance matters.

As VP of Client Success at Particular Audience, Beth is responsible for managing global accounts and driving incremental revenue for clients through attentive, proactive, creative customer success management. She also plays an integral part in product development, helping to shape the product roadmap and deliver new features driven by client needs. She is committed to data excellence, overseeing the accuracy and clarity of client reporting, and ensuring that A/B testing and optimisation strategies consistently deliver measurable value and insight. With the company’s expansion into the UK and Europe, she will be responsible for building the regional operation from the ground up, shaping team structures, processes and culture.

Beth has 15 years’ experience in retail, including 10 years focused on digital transformation. Prior to joining Particular Audience in 2019, she spent six years at IKEA as Head of Ecommerce for IKEA UK & IE.

Matt leads the Retail Media activation for dentsu, with his team activating across all RMNs and formats, delivering performance for multiple global brands, across FMCG, Electronics, Finance, and Travel. 

Amo Aujla‑Tse is a Retail Media Strategy Partner within Publicis Commerce, helping brands and retailers unlock growth through advanced retail media, data‑led activation, and measurement frameworks. Connecting full‑funnel planning with commercial outcomes, Amo ensures media investment drives both performance and long‑term brand value.​

Core to her role is building strategic agency‑retailer partnerships, establishing the collaborative frameworks that elevate retail media into a sustainable competitive advantage. Amo brings a strong strategic perspective across retail media networks and ad tech platforms, advising clients on how to navigate fragmented retail ecosystems and evolving measurement standards, translating complexity into clear, commercially grounded retail media strategies. Amo partners with retailers, technology platforms, and industry bodies to shape best practice and define the future direction of retail media maturity.​

As IAB UK’s first Chief Strategy Officer, James is responsible for shaping the IAB’s strategic direction to developing fast-growing channels - including retail media, TV+ and creator marketing. James leads the company’s Marketing and Insight teams, hosts The IAB UK Podcast and regularly writes thought leadership pieces for titles including Campaign, The Media Leader and The Drum. He joined the IAB as Chief Marketing Officer in 2017, spearheading campaigns to get marketers thinking differently about digital – from ‘Don’t be a Clickhead’ to encouraging advertisers to rediscover the joy of digital. Prior to joining the IAB, James spent nine years at Mindshare, most recently as Global Mobile Director, responsible for the agency’s mobile output across its network of 166 offices in 86 countries.

Particular Audience is an AI-native retail media and personalisation platform that unifies search, personalisation, and sponsored product decisioning into a single ranking system. Founded in 2017, PA helps retailers maximise profit-per-pixel by optimising net profit per session—balancing relevance, conversion, margin, and ad yield in real time. Its multimodal machine-learning platform replaces legacy keyword and rules-based approaches, enabling automated, intent-aware retail media without degrading the shopper experience.

Tesco Media is the ultimate media partner to modern brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase.