The Last Thursday Club: Winning in the 'Now Economy' - is Retail Media redefining growth?

For October’s edition of our Last Thursday Club, we’ll be exploring the ‘Now Economy’ of retail media: the collapse of discovery, evaluation, and conversion into a single moment.

In a world of instant, platform-led decisions, retail media sits closer than ever to the point of purchase. But is it creating real, sustainable growth, or just capturing existing demand? We’ll explore if brands are making the most impact by reaching shoppers at moments of high intent, and whether this can be maintained without the longer-term customer relationship built across seasons and purchase cycles.

Our expert panel will dive into retail media’s evolving role, the balance between convenience, urgency and repeat brand loyalty, and how the platform shapes this shift.