Creator Marketing Growth Summit
Free
Free for IAB Members, IAB Agencies & IAB Advertisers
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Event Overview
This event is free for all IAB UK members and creators.
Non-members can attend for £350 per ticket, with a third ticket included at no extra cost when booking two.
Please contact [email protected] to enquire about paid for, or creator tickets.
The creator economy is booming, becoming a cornerstone of how audiences discover, trust and connect with brands. At IAB UK’s Creator Marketing Growth Summit, we’re putting creators, platforms and advertisers' side-by-side to explore how this channel delivers impact, from creative collaboration and campaign craft to measurement, governance and long-term brand building.
This is IAB UK’s biggest-ever event dedicated to creator marketing, uniting brands, agencies, platforms and creators to explore how the channel can drive measurable impact and build meaningful connections.
Expect fast-paced case studies, live creator content, and high-energy discussions on everything from campaign planning and measurement to regulation and the realities of the creator economy. We’ll put creators on stage, brands in the spotlight, and tackle the real-world challenges holding the industry back, from messy briefs to measurement myths.
Fresh, fun and forward-looking, the Creator Marketing Growth Summit will ask: What’s next for the creator economy, and how do we get there together?
Who is the Creator Marketing Growth Summit for?
• Creators: who want to learn about the latest innovations in the industry and network with peers
• Advertisers: major brands learning how to integrate creators effectively across marketing objectives
• Agencies: from creator specialists to traditional shops building new creator teams
• Publishers and Platforms: discovering how creators can accelerate growth across channels like TV+ and retail media
Walk away ready to elevate your creator approach, with ideas you can apply immediately and a clearer view of where the creator economy is heading next.
Headline sponsor
Meta
Meta
Sponsors
Global
Global
Kantar
Kantar
Intelligence for brand growth
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
Our speakers so far...
Joel Marlinarson
Social Strategist and Creator
Joel Marlinarson
Social Strategist and CreatorJoel Marlinarson is a creator, social strategist and founder of Coldest Creative. Known as ‘the weatherman of marketing’, he helps brands forecast where social media trends, algorithmic shifts and the creator economy are heading next. His content is followed by over 100,000 marketers, founders and creatives eager to understand the ‘why’ behind what’s driving cultural relevance online. Putting his insights into practice, Joel partners with global brands including Coach, British Vogue, Marks & Spencer and Sephora across strategy, campaigns, speaking and content creation. Recognised as a 2026 SXSW Visionary Voice and official Cannes Lions speaker, his thinking has been featured in BBC News, Vogue Business and Ad Age.
Hannah Blake
Managing Director of New Media, Mail Metro Media
Hannah Blake
Managing Director of New Media, Mail Metro MediaHannah is the Managing Director of New Media at Mail Metro Media where she leads the commercial operation across social, creator, YouTube and podcasting. She brings a wealth of experience to the role, having built a career at the forefront of media innovation - founding two startups Eliza and Entale, in the social and podcasting space and holding senior innovation roles at major organisations such as WPP and BBC Studios.
Layton Woodcroft
Social Media Coach & Content Creator
Layton Woodcroft
Social Media Coach & Content CreatorLayton Woodcroft is a full-time videographer and content creator, passionate about helping new and experienced creators build their confidence, make better videos and tell better stories.
Tim Mitchell
CEO, Nutcake
Tim Mitchell
CEO, NutcakeTim runs AI-powered creator tech platform, Nutcake. Having a first taste of influencers back in 2008 within WPP at Mindshare he founded CreatorOS in 2020 to help brands and creators collaborate more quicker and more efficiently. Nutcake now embraces large social datasets and AI to help brands make more effective social content.
Connie Hawker
Creator and TV+ Lead, IAB UK
Connie Hawker
Creator and TV+ Lead, IAB UKNew to IAB events?
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