Gaming Upfronts 2026
From
£95.00
Free for IAB Members, IAB Agencies & IAB Advertisers
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Event Overview
Gaming has become one of the most powerful forces in media and entertainment, with millions of highly engaged audiences spending time across platforms, formats and communities. IAB UK’s Gaming Upfronts bring the industry together to showcase the latest opportunities for brands - from innovative ad formats to cultural moments that drive real connection. Hear directly from the companies shaping the future of gaming and discover how your brand can play a meaningful role in this fast-evolving space.
Why attend?
• Get ahead of the curve with the latest trends, insight's and innovations in gaming
• Learn how to reach and engage valuable, hard-to-reach audiences
• Hear real-world case studies and examples of effective gaming campaigns
• Connect with leading gaming companies and experts
• Gain practical ideas you can apply to your media and marketing strategy immediately
Sponsors
Overwolf
Overwolf
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.
Unity
Unity
Venatus
Venatus
Many platforms help brands reach audiences. Venatus helps brands activate them.
Across premium gaming, sports and entertainment environments, Venatus delivers up to 5x greater attention (Lumen, 2026) by activating Audiences In the Zone. These are environments where people choose to be, are highly focused, and more receptive to brand messaging.
Through proprietary technology, Venatus activates these moments to maximise advertising outcomes for leading global brands, agencies and publishers.
For more information, visit venatus.com.
Xbox
Xbox
As a gateway to entertainment, Xbox brings marketers closer to the world’s most engaged gaming audiences through media solutions across mobile, console, and PC. As part of Microsoft Advertising, we connect advertisers to premium gaming environments spanning Xbox, King, and Microsoft Casual Games, reaching hundreds of millions of players globally. Our offering blends immersive gameplay, data driven insights, and creative excellence to help brands drive meaningful attention and measurable impact. Backed by the strength of Xbox and the scale of Microsoft, we enable modern marketers to show up authentically in play.
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