HyperText Markup Language, the set of commands used by web browsers to interpret and display page content to users.
Metric for counting the number of times users have viewed a particular element (such as an ad) on a desktop website, mobile website or app or an image embedded within a text message such as a mass-market email.
An advertisement or service through which an advertiser’s bricks and mortar location can be identified based on proximity of the consumer or their preferred location.
Natural (sometimes referred to as organic) search results are those which appear in a separate section (usually the main body of the page) to paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the search terms.
Join the UK's top marketing leaders at a summit dedicated to creating inclusive, sustainable brands that make a real social impact while driving business growth Find out more
This event is being hosted by WBR Events. IAB UK members can save 10% on tickets with offer code ‘PPS25IAB’. Brands/advertisers book free. The Programmatic Pioneers Summit 2025 will bring together programmatic and digital media professionals, including brands, agencies, publishers and tech companies, to explore the latest trends, technologies and strategies in the industry. With over 600 attendees and speakers from Adform, blis, MiQ, News UK, Quantcast, Sky, Tesco, The Guardian, Zenith, OMG and... Find out more
The Podcast Show is back, bigger and bolder, uniting global leaders, top brands, platforms, and creators to celebrate podcasting's future Find out more
Our flagship event returns to Soho Place to celebrate content as the powerhouse of creativity and authenticity Get tickets
The Future of Brands unites industry leaders to explore cutting-edge advertising and media trends Find out more
Join us to discuss the online ad ban on 'less healthy' food and drink products—join our member-only briefing to learn what it means for advertisers and how to prepare Watch back
Amazon's Digital Upfront event will feature exciting announcements, celebrity guests, and insights into Prime Video, Twitch, and more Key takeaways
Learn how IAB UK's Gold Standard addresses ad fraud, strengthens brand safety, and adapts to new industry challenges in this virtual session Watch now
Join our Policy Team as they delve into what we know about the Labour Government’s priorities for digital advertising and technology Watch on demand
Activision Blizzard Media, Amazon Ads, Anzu, Digital Turbine, Global and Venatus joined our guests at The Steel Yard as Gaming Upfronts returned Watch now
Find the perfect fit for your marketing strategy as Retail Media Upfronts returned to The Steel Yard Watch now
Catch up on stacks of consumer insights, bold marketing strategies and eye-popping innovations from NBC Universal, Sky Media, Vevo and Warner Bros. Watch now
Join The Sun's executive and editorial leaders as they dig into The Sun's renewed editorial mission Read key takeaways
Bauer Media, Global, Mail Metro Media and Novel spoke to guests all about the power of podcasting at The Steelyard as Podcast Upfronts returned Watch now
