Using UKOM approved comScore data, this report aims to provide insights into what the 55+ UK population is doing online.

UKOM approved comScore data for August 2016, shows that UK internet users aged 55+ now generate a fifth of all adults’ time online, baring in mind that anyone who was in their 30s and started using the web 20 years ago will now be in their fifties. This month UKOM explores the online behaviour of the 55+ audience and focuses on differences and similarities versus the adult internet population.