Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

• Total Digital Population across desktop & mobile devices 49.9m in June 2016
• 60% of adults' time online is now spent on mobile devices
• Millennials & females spend the greatest share of their time on mobile devices
• Brexit contributed to a 10.8 million increase of visitors to the politics category in June