MEMBER RESEARCH: UKOM Digital Market Overview June 2016

Posted on: Sunday 07 August 2016 | UKOM

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Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total Digital Population across desktop & mobile devices 49.9m in June 2016
  • 60% of adults' time online is now spent on mobile devices
  • Millennials & females spend the greatest share of their time on mobile devices
  • Brexit contributed to a 10.8 million increase of visitors to the politics category in June
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