IAB UK refreshes brand and launches new website iabuk.com

Posted on: Monday 12 March 2018 | IAB UK

IAB UK today launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.


The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  

The IAB exists to make the complex simple, which is brought to life through the new site. “We found that our members prefer to search by topic rather than by a particular product – say ‘GDPR’ versus a ‘how to guide’ – so our new navigation centres around our content and is now organised by topic, making it even easier for members to navigate the wealth of content available on our site,” Chandler said. 

Key features of the new site include: 

  • An improved search experience, complete with useful definitions upfront powered by the IAB’s ‘Jargon Buster’

  • A bigger emphasis on video designed to show off the IAB’s events before booking and to facilitate learning through IAB Informs, a video series created to break down complex issues 

  • Better integration of different types of content, including research, standards, blogs, policy and more, now organised in a way that allows users to access information quicker and more easily

In addition to a new look and feel, the IAB website has moved from a ‘.net’ domain to www.iabuk.com. Because of the move, users will need to register on the new site as old passwords are no longer valid. 


Written by


Related content


Brands’ handling of the COVID-19 pandemic will impact buying habits

79% of people say that they are more likely to buy from companies that have responded well to the crisis, with supermarkets top of the bill

Learn more

IAB UK appoints first Head of Ad Tech

Tina Lakhani is appointed as IAB UK's first Head of Ad Tech

Learn more
Jon Mew

How IAB UK will be supporting members during the COVID-19 outbreak

Read an update from our CEO Jon Mew on how we will working with our members and bringing the industry together over the next few months

Learn more
Dom and Elizabeth headshots

IAB UK boosts senior team with two new hires

IAB UK has hired Elizabeth Lane as Head of Research and Measurement and Dominic Tillson as Head of Industry Relationships and Initiatives

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.