The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”
The IAB exists to make the complex simple, which is brought to life through the new site. “We found that our members prefer to search by topic rather than by a particular product – say ‘GDPR’ versus a ‘how to guide’ – so our new navigation centres around our content and is now organised by topic, making it even easier for members to navigate the wealth of content available on our site,” Chandler said.
Key features of the new site include:
An improved search experience, complete with useful definitions upfront powered by the IAB’s ‘Jargon Buster’
A bigger emphasis on video designed to show off the IAB’s events before booking and to facilitate learning through IAB Informs, a video series created to break down complex issues
Better integration of different types of content, including research, standards, blogs, policy and more, now organised in a way that allows users to access information quicker and more easily
In addition to a new look and feel, the IAB website has moved from a ‘.net’ domain to www.iabuk.com. Because of the move, users will need to register on the new site as old passwords are no longer valid.