What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Latest News
The Last Thursday Club: Getting to Net Zero
Following COP29, we’ll be gathering IAB members at November’s Last Thursday Club to discuss what’s been achieved to-date in our industry
Learn more
Retail media spend to surpass £1bn in the UK in 2025
New data, shared at Retail Media Upfronts 2024, projects advertising spend on retail media will exceed £1bn next year (excluding Amazon)
Learn more
Q2/Q3 2024: Update from CMA & Google on Privacy Sandbox
The CMA released its first update on Google’s compliance with Privacy Sandbox commitments since July’s new direction
Learn more
IAB Events
From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.
Digital Adspend H1 2024: UK spend up by 16%
Overall, the UK digital ad market saw 16% YoY growth with spend reaching £16.2bn - far outstripping UK GDP that returned to cautious growth of 0.5% YoY during the same period. Advertisers’ investment in online video ads hit £4.12bn in the first six months of 2024, according to IAB UK’s Digital Adspend update for H1 2024, conducted with MediaSense. Explore the findings in full, including a view from IAB UK’s CEO Jon Mew.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Alternatives to third-party cookies
The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.
Are you Gold Standard certified?
Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
Learn more
Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
Learn more
The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
Learn more