Why this is advertisers' Sliding Doors moment
Writing for The Media Leader, our CMO James Chandler says: "The shift away from third-party identifiers is already well under way and getting on the front foot means not waiting for the final phase-out. We’re at a crossroads and the action you take today will define how this plays out tomorrow."
Directory of targeting & measurement tools
Testing alternative solutions to target and measure your campaigns is essential ahead of Chrome’s cookie deadline. Get acquainted with cookie-less products that are currently in the market - this directory pulls together what’s on offer from IAB UK members, as well as who you should get in touch with at each company.
Cookieless checklist for advertisers
We’ve worked with law firm Bird & Bird to create a checklist of eight essential questions advertisers and agencies should ask prospective vendors when it comes to selecting the right cookieless technology for their objectives.
Understanding the post-cookie digital ecosystem
IAB UK Training: The future of targeting & measurement
In this online course, we outline the implications of the deprecation of third-party cookies and other identifiers and look to the future of targeting and measurement. A great course to build up your knowledge and get familiar with different options.
Post-cookie advice from our members on The IAB UK Podcast
From Teads on post-cookie readiness to Google on privacy-first targeting solutions, head to The IAB UK Podcast for advice from our members.