B Corp

Sustainability

Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability. ‘Born Online’, the IAB’s research into Direct to Consumer brands’, found that being B Corp certified and taking an ethical approach to marketing was a priority among many digital-first brands.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report