AppNexus, a Xandar company, have completed our Transparency FAQS, which you can view here. Increased transparency in the digital advertising supply chain is important as this makes it easier for buyers to understand where value is added and in turn reward those companies that add most value. Find out more here.
Xandr is creating a better solution for advertisers and publishers, through consumer insights and powerful technology, built on more than a decade of AppNexus’ buy- and sell-side innovation. As a leader in advanced TV advertising, our curated marketplace of premium video inventory, Community, offers valuable audiences at-scale, in a brand-safe environment. Xandr Invest, our unified buying platform, provides access to and connection with interested consumers across screens. Xandr is rooted in a tradition of responsible data usage. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.