ABC (Audit Bureau of Circulations) is the industry body for media measurement.
We inspire market confidence by delivering a valued stamp of trust across the media world.
Our data is used by a wide range of decision makers, including media owners, media agencies, advertisers, rights owners, investors and management.
We are governed by the industry, for the industry. Our Board includes advertisers, media agencies, media owners and trade bodies. They represent the interests of the industry across multiple platforms.
Because we are a membership body, any profits are invested back into the business. We are continually innovating to meet changing industry needs and developments.