IAB UK Member Vault

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Programmatic advertising
adWMG
blog

Why Programmatic In-Console Game Advertising Is the Next Big Opportunity for 2026

RAAS x Simplicity
RAAS LAB
blog

Make advertising simple again.

RAAS LAB = Relevance
RAAS LAB
blog

The Relevance Reset: Why media metrics need a rethink

Relevant Advertising At Scale
RAAS LAB
blog

From Ad Waste to Ad Value: How AI can transform impression-level buying

Abstract image of woman viewing content
Wurl
Research Study & Guide

The impact of emotion alignment on ad attention in streaming TV

A picture of a man at an airport
Executive Channel Network
Research Study & Guide

Office to Onboard: Programmatic DOOH for the travelling professional

A woman holding a barbell on her back with the title 'Gym Z'
Zoom Media
Research Study & Guide

Introducing 'Gym Z'

Woman with balloons
AdsWizz
blog

The new context code: Rethinking audio ads in an always-on listening world

Space shuttle taking off - heading towards the atmosphere
Taboola
blog

The next performance marketing frontier: beyond search and social

Red vintage microphone with white headphones against a grey background
AdsWizz
blog

From reach to relevance: The new era of podcast advertising is here

Family shopping
Advertima
blog

What’s changing inside the store? 7 shifts shaping retail media in-store

Gaming
Overwolf Ads
blog

The brand opportunity of gaming, premium attention & bottom-of-funnel metrics