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Wurl

Research Study & Guide

The impact of emotion alignment on ad attention in streaming TV

The impact of emotion alignment on ad attention in streaming TV

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Zoom Media

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Introducing 'Gym Z'

Introducing 'Gym Z'

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Inside live sports UK

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Teads report: UK CTV Pulse 2025

Teads report: UK CTV Pulse 2025

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LoopMe

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Brand building post-TV era: Unlocking growth amidst uncertainty & change

Brand building post-TV era: Unlocking growth amidst uncertainty & change

Azerion: TV+ Creative effectiveness

Azerion

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The evolution of TV advertising: Delivering effective TV+ executions

The evolution of TV advertising: Delivering effective TV+ executions

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Magnite

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Why streaming TV is a must-buy

Why streaming TV is a must-buy

Sabio

blog

The Future of CTV: The power of localisation & performance marketing

The Future of CTV: The power of localisation & performance marketing

2025 cut out of paper

SBS

blog

Looking forward to 2025: My 3 predictions

Looking forward to 2025: My 3 predictions

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Advertima Vision AG

blog

Maximising your digital signage ROI

Maximising your digital signage ROI

Marketers’ outlook and perspectives for the year ahead

FreeWheel/AudienceXpress

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Streaming TV uncovered

Streaming TV uncovered

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Lotame

blog

UK marketers face data challenges head-on with big boost to tech investment

UK marketers face data challenges head-on with big boost to tech investment

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

Back
AI in digital advertising

Cookieless solutions

Back
Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

Back
Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Industry sectors

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Audio

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Creator marketing

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Creator marketing

TV+

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TV+

Digital out-of-home

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Digital out-of-home

Gaming

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Gaming

Retail media

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Retail media

Futurescape
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Member Vault

Meet our members

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Meet our members

IAB Communities

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IAB Communities

Our Board

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Our Board

Join the IAB

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Join the IAB

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

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Media Upfronts

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Leadership Summit 2026

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Leadership Summit 2026

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