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Video Marketplace Report, 2H 2024

FreeWheel

Research Study & Guide

Video Marketplace Report 2H 2023

Video Marketplace Report 2H 2023

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The Trade Desk

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How ad-supported streaming can fuel brand growth

How ad-supported streaming can fuel brand growth

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Tech with Good Intentions: Key takeaways from CES 2024

Tech with Good Intentions: Key takeaways from CES 2024

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Addressability, Creativity & Evolving Viewing Habits: Top trends shaping advertising in 2024

Addressability, Creativity & Evolving Viewing Habits: Top trends shaping advertising in 2024

The Power and Potential of CTV in Europe

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Q&A: The power & potential of CTV in Europe

Q&A: The power & potential of CTV in Europe

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The Trade Desk

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How DSPs unlock the power of retail data

How DSPs unlock the power of retail data

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Can AI ever master media planning?

Can AI ever master media planning?

2024 Trends Index Exchange

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Index Exchange Top Ad Tech Trends to Watch in 2024

Index Exchange Top Ad Tech Trends to Watch in 2024

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Behind the screens: TV viewing habits in the UK

Behind the screens: TV viewing habits in the UK

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Reaching the pot of gold at the end of the FAST rainbow

Reaching the pot of gold at the end of the FAST rainbow

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Say It Now

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The Expert Verdict on CTV: how to make your media spend work harder

The Expert Verdict on CTV: how to make your media spend work harder

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How can advertisers create seamless cross-device experiences for consumers?

How can advertisers create seamless cross-device experiences for consumers?

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Audio

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Creator marketing

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Gaming

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

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IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

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Past events on-demand

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Engage

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