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Supply-side data signals

Onetag

blog

Supply-side data signals: the heart of programmatic’s curation engine

Supply-side data signals: the heart of programmatic’s curation engine

Mother and daughter hugging and smiling

Experian

Research Study & Guide

Celebrate Mum: Your guide to Mother’s Day audiences

Celebrate Mum: Your guide to Mother’s Day audiences

Image of DJ mixing desk

Onetag

blog

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

Yellow background, four arrows pointing to a bullseye

ID5

blog

Accelerating global, addressable audience targeting

Accelerating global, addressable audience targeting

An out of home ad on a digital screen

Executive Channel Network

Research Study & Guide

How commuter and office mindsets drive DOOH advertising engagement

How commuter and office mindsets drive DOOH advertising engagement

IHG Holiday Inn pDOOH campaign reaching family audiences

i-media

blog

Beyond proximity: Unlocking the power of pDOOH

Beyond proximity: Unlocking the power of pDOOH

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The News Movement

Research Study & Guide

How social media is reshaping travel trends

How social media is reshaping travel trends

Retail media infographic against a supermarket floor

Advertima

blog

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach

Chris Pettit, CEO, Revving and David Mandeno, Foudner and COO, Revving

Revving

blog

Releasing the handbrake on UK ad tech

Releasing the handbrake on UK ad tech

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Azerion

Research Study & Guide

Amplify: Planning for attention

Amplify: Planning for attention

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Experian

Research Study & Guide

2025 advertising trends: What brands and agencies should consider this year

2025 advertising trends: What brands and agencies should consider this year

A mum and her son gaming on console together

Activision Blizzard Media

blog

'Mom gamers': A high-impact audience marketers can’t afford to ignore

'Mom gamers': A high-impact audience marketers can’t afford to ignore

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

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AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Industry sectors

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Audio

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Creator marketing

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TV+

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Digital out-of-home

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Gaming

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Gaming

Retail media

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Retail media

More sector resources

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More sector resources

Futurescape
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Member Vault

Meet our members

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Meet our members

IAB Communities

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IAB Communities

Our Board

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Our Board

Join the IAB

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Join the IAB

Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

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Training courses

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Online training

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