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Lumen Research Study: Attention Outcomes with SeenThis Video

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Ad Tech Attention Effectiveness
Ad Tech Attention Effectiveness Sustainability User Experience

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Lumen Research reveals how SeenThis’ fast-loading video improves viewability, attention, recall and brand choice compared to standard video delivery.

Lumen Research x SeenThis

Lumen Research conducted an independent mobile attention study on behalf of SeenThis, in collaboration with Mindshare and Rexona, to measure the impact of fast-loading video on attention.

The study compared the same creative delivered via SeenThis’ instant-loading technology versus conventional download-based video delivery. Testing focused on mobile environments to assess how speed and delivery method influence real human attention.

Results showed that SeenThis’ technology outperformed traditional download approaches on viewability, reinforcing the link between faster load times, visibility, and attention outcomes.

Download the case study for the results!

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By Fi Taylor, Marketing

SeenThis

We are obsessed with making things better. We want to evolve the screen experience for everyone, everywhere. And, with the technology we have developed, we truly have the ability to shape the digital marketing of tomorrow. To change everyone’s perception of what is possible. Of what should be demanded. To make every pixel count.

Posted on: Thursday 29 January 2026