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Connected TV Consumer Behaviour

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Streaming now accounts for more time than linear TV, finds Samsung Ads’ latest research

Samsung Ads have set out to explore how people’s viewing habits are changing - particularly in light of the COVID-19 pandemic - by comparing data from January and June 2020. 

The results show that streaming reached a tipping point during lockdown, accounting for the majority of TV viewing vs linear TV (59% vs 41%). 

On average, people in the UK were, as of June, streaming content for 43 minutes per day longer than linear TV.

Download the report below and find out more about the research as Alex Hole, Vice-President of Samsung Ads Europe, speaks to James Chandler on the IAB UK Connected podcast.


Samsung Ads

Samsung Ads is proud to be at the forefront of redefining advertising in the Advanced TV landscape and is uniquely placed as the number one TV manufacturer, leading the global TV market share for the past 12 years. Our mission is to help consumers discover relevant content and brands, while providing advertisers the opportunity to amplify their brand messaging and fully surround the Samsung audience.

Posted on: Wednesday 23 September 2020