Jargon Buster

A play in DOOH differs from an impression in online, as it has a defined length, start and end time.

A lean-in user who is directly influencing gameplay.

The descriptor as to whether a gaming experience is individual or alongside other players.

The in-game perspective of a player in a given video game title (video game titles can offer multiple perspectives). Click through for different perspective types.

A digital audio file series available for streaming or download, often episodic and focused on specific topics or themes. Podcasts can include interviews, stories, and discussions.

A collection of podcasts grouped together under a single brand or company, often to streamline advertising and distribution across multiple shows.

Podcasting involves making an audio file of content that is available to download and stream. 

Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback resulting from research by the Coalition for Better Ads. 

A common and popular term to describe the state of addressability after the loss of traditional identifiers