Jargon Buster

The time spent between a user starting an application, computer or website and logging off or quitting.

Average % share of viewed impacts across the dimensions reported on for the campaign (e.g. Play, hour, panel, geography)

Average % share of total time across the dimensions reported on for the campaign (e.g. Play, hour, panel, geography)

Measures the percentage of brand awareness within a given market which a brand or organisation enjoys 
 

A messaging system that allows sending messages between devices that consist of short code. Otherwise know as a text message. 

Subscriber Identity Module - a removable part the mobile phone hardware that identifies the subscriber.

Watching an existing TV service over the internet at the same time as normal transmission.

There is one player within the game environment.

The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.