This process involves optimising the programmatic supply chain to reduce carbon emissions. For example, a media owner might reduce the number of programmatic partners it uses by focusing on those that deliver impressions and revenue, cutting those that don’t deliver impressions but that still generate carbon through ad calls.
Programmatic TV is an automated approach to buying and delivering an auction-based broadcast TV advertising through a technology platform. Programmatic TV ads are served to the whole audience watching that TV programme at that specific time. This contrasts with Addressable TV, which serves targeted ads to individual users, on a one-to-one device-level basis, using real-time data.
A distribution method for serving video files in which the video file downloads over time into the cache of a user’s computer, much the same way images and other content elements are downloaded.
A security risk where someone deliberately gives an AI misleading or malicious instructions to manipulate its output or behaviour.
This can cause the AI to ignore its original instructions, reveal sensitive information, or produce unsafe or incorrect responses. It’s especially important in customer-facing AI tools like chatbots or ad systems.
A user tries to trick a brand chatbot into ignoring its rules and exposing internal pricing rules or generating unauthorised content.
Process of providing instructions, questions, context or examples to an AI model to guide the output it generates. The clarity and quality of a prompt strongly influences the relevance, accuracy, tone and format of the response.
It acts as the parent concept for techniques such as zero-shot prompting, few-shot prompting and chain-of-thought prompting.
A marketer might prompt an AI to “create three ad headlines for a luxury travel brand targeting high-income audiences,” specifying audience, tone, and output format to shape the result.
Proof of play reporting is the logging of playout data on media owner players, each time a piece of content is played. The player logs an occurrence, stores it and then it can be provided to advertisers for analysis.
Targeting audiences defined by personality, interests, attitudes or mindsets, e.g. Financial Optimists, Environmentally-Conscious Consumers. Often driven from offline surveys and stated preferences.
A web property providing content for consumers. Business models range from subscription services to advertising monetisation.
Purchase intent is a measure of the probability that a consumer will purchase a service or product.