Prompt Injection

AI

A security risk where someone deliberately gives an AI misleading or malicious instructions to manipulate its output or behaviour. 

This can cause the AI to ignore its original instructions, reveal sensitive information, or produce unsafe or incorrect responses. It’s especially important in customer-facing AI tools like chatbots or ad systems. 

A user tries to trick a brand chatbot into ignoring its rules and exposing internal pricing rules or generating unauthorised content. 

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report