Proof of play
DOOH
Proof of play reporting is the logging of playout data on media owner players, each time a piece of content is played. The player logs an occurrence, stores it and then it can be provided to advertisers for analysis.
Proof of play reporting is the logging of playout data on media owner players, each time a piece of content is played. The player logs an occurrence, stores it and then it can be provided to advertisers for analysis.
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade