Jargon Buster

Volumes of people moving, whether on foot or in vehicles.

A complex mathematical model that incorporates all of our findings about traffic, vehicular and pedestrian. We have created a map for the entire country that records every road, pathway and corridor along which people travel. The model ascribes volumes of people-flows to each segment of this map. Known affectionately as TIM.

Transactional VOD (TVOD) is a video content service where viewers pay for each piece of video on demand content. For example, a customer would pay a fee for each movie or TV show that they watch. TVOD services, like Apple’s iTunes, enable one-off purchases and often time-limited access.

Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations.

Created by IAB Tech Lab, Trusted Server is an open-source server-side ad management framework to give publishers greater control over their digital advertising monetisation, independent of browser APIs and signal loss. It enables publishers to manage ad requests, auction execution and creative delivery entirely in their own server-side framework. Find out more via IAB Tech Lab.

TV+ is a subset of OTT. A large TV screen that is connected to the internet, either directly (like a Smart TV) or through a gaming console or streaming device (e.g. Apple TV, Roku etc.). Video content is delivered to a TV screen, via the internet. A media buy of TV+ inventory can generally be assumed to be running in a large screen format.

The rate at which unexposed members of the audience visited the store

Unique visitors refers to the number of distinct individuals requesting pages from a website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.

A geographic universe or coverage definition stated on the basis of population amounts is required for Digital Place-Based / Out-of-Home Networks subject to measurement. These may be customized (or limited) based on the specific attributes of the network and the associated Venue Traffic. In some cases a customized universe can be stated or a general population estimate (e.g., US Census estimates) for media comparability purposes. (Source: MRC Digital Place-Based Audience Measurement Standards Version 1, w/o the “Out-ofHome” reference in the first section)