Trusted Server

Created by IAB Tech Lab, Trusted Server is an open-source server-side ad management framework to give publishers greater control over their digital advertising monetisation, independent of browser APIs and signal loss. It enables publishers to manage ad requests, auction execution and creative delivery entirely in their own server-side framework. Find out more via IAB Tech Lab.

Fast forward to 2030 with Futurescape: New chapters, fresh insights

Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade