Trusted Server

Created by IAB Tech Lab, Trusted Server is an open-source server-side ad management framework to give publishers greater control over their digital advertising monetisation, independent of browser APIs and signal loss. It enables publishers to manage ad requests, auction execution and creative delivery entirely in their own server-side framework. Find out more via IAB Tech Lab.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report