Cutting Through 2021 Trends with Agencies
(13:50 - 14:00)
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Whether it's hoverboards, blockchain or virtual reality, the advertising industry loves nothing more than an annual set of predictions: what will be in, out, up and down in the coming year. But after a year that no one could possibly have predicted, where does that leave us in 2021?
Join a selection of IAB UK agency members as they take a look at trends and predictions for the year ahead and help you to navigate them. Which ones should we take notice of, how can we best prepare, and how do you possibly predict anything in the middle of a global pandemic?