Connected TV Week: Debate

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(Registration 13:50 - 14:00)

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Event Overview

In this debate, we'll bring together speakers from across the IAB to make their cases for and against a motion in Connected TV. We'll reveal more details soon, but with plenty of opportunity for you to share your own views and ask questions, sign up to hear a breadth of opinions about this rapidly growing area of digital.

Agenda

14.00
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.05
Debate: what is actually limiting spend on CTV?

Join IAB UK members during this debate, as they discuss 'what is actually limiting spend on Connected TV'? The debate will be hosted by Paul Gubbins, VP, CTV Strategy at Publica.

Paul Gubbins, Publica, Karan Singh, Xandr, Helen Keelan, Magnite & Dory Tse, Rakuten Advertising, Bill Swanson, IRIS.TV & Matt Keating, VDX TV

14.40
Audience Q&A

The floor opens for audience Q&A. Simply submit your questions via the Zoom Q&A function for our speakers.

15.00
Close

Meet our speakers...

James
James Chandler
CMO, IAB UK
James
James Chandler
CMO, IAB UK
Paul Gubbins
Paul Gubbins
Debate host & VP, CTV Strategy, Publica
Paul Gubbins
Paul Gubbins
Debate host & VP, CTV Strategy, Publica

Paul has over 17 years of sales experience and has spent the last 10+ years in programmatic leadership roles with companies such as Unruly, PubMatic, Verizon Media and Millennial Media. More recently, Paul was responsible for launching the UK office for CTV Ad Server Publica before their recent acquisition by Integral Ad Science (IAS) in August 2021 and is now VP, CTV Strategy for Publica.

Karan Singh
Karan Singh
Commercial Director, Xandr
Karan Singh
Karan Singh
Commercial Director, Xandr

Karan manages Xandr’s direct-to-advertiser relationships, responsible for ensuring advertisers and agency requirements are met via Xandr’s technology. With over 10 years’ experience, he has had a number of roles across data consultancy & ad-tech, from managing high-profile retail/FMCG brands at Dunnhumby, to premium publisher clients at Rubicon. Karan is a mentor at Media for All, an organisation set up to encourage more Black, Asian and other ethnic talent into media, providing support and mentoring to ensure that future talent flourishes.

Helen Keelan
Helen Keelan
Account Director, Buyer, UK & Nordics, Magnite
Helen Keelan
Helen Keelan
Account Director, Buyer, UK & Nordics, Magnite

As Magnite’s Agency Account Director, Helen leads UK & Nordics agency relationships and helps buy side clients to maximise the value of their programmatic buys, as well as building new business opportunities with the goal of growing RTB across all formats. With experience at premium UK publishers driving programmatic growth, Helen offers her knowledge of the supply side, as well as technical insight and the exchange’s tools and services, to partner with agencies on delivering impactful programmatic strategy and client outcomes.

Dory Tse
Dory Tse
Business Development Manager, Rakuten Advertising
Dory Tse
Dory Tse
Business Development Manager, Rakuten Advertising

Dory is responsible for driving monetization of Rakuten’s premium advertising properties (OTT/CTV) in the UK across agencies/ATD’s

Bill Swanson
Bill Swanson
EMEA Strategy Lead, IRIS.TV
Bill Swanson
Bill Swanson
EMEA Strategy Lead, IRIS.TV

Bill Swanson is a respected digital media and advertising leader with over 20 years of industry experience. He is responsible for driving the strategy and business expansion of IRIS.TV – the leading video data platform for Connected TV and online video. IRIS.TV is engineering the most open video data ecosystem in the world enabling its partners to build scalable solutions on top of its platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions.
Prior to joining IRIS.TV, Swanson was most recently SVP of EMEA at Telaria, where he reshaped the team, while developing the company’s premium video and connected TV (CTV) opportunities. Previously he also held the role of Chief Revenue Officer, EMEA at PubMatic, and other senior roles at The Independent (ESI Media), The Times, and The Sun (News UK).

Matt Keating
Matt Keating
Sales Director UK, VDX TV
Matt Keating
Matt Keating
Sales Director UK, VDX TV

Matt has been heading up UK sales for VDX.tv (former Exponential Interactive) for almost three years, helping brands and agencies maximise the impact of their digital video advertising strategies, across omnichannel campaigns OTT and digital environments through desktop, mobile and Connected TV devices. In the media sector since walking in the door at the Evening Standard in 2004, Matt has since worked across most corners of the industry, from print and online ‘upsells’, to sports and hobby publishers, casual gaming, mobile, performance, and now full-funnel interactive video, enabling Matt to develop a broad base of expertise in the digital advertising space.

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