AI Growth Summit

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King's Place, 90 York Way, London, N1 9AG
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Event Overview

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AI is reshaping advertising at speed – and the AI Growth Summit is where the industry came together to understand how to harness it. 

This isn’t a generic conference. Guests saw fast-paced, punchy sessions, live demos, and hands-on showcases that brought AI to life across advertising. From practical applications for agencies and brands, to the latest tools from tech platforms, delegates will see how AI is shaping campaigns, discovery, and business models, and how they can use it to stay ahead. 

Fast, provocative and future-focused, the Summit tackled the big questions: How can AI work for advertising? How will it reshape the industry? How do we prepare? 

Agenda

8.30
Delegate arrival & breakfast refreshments - courtesy of InMobi

9.00
Welcome: the state of AI in UK advertising

James Chandler, CSO, IAB UK

9.15
Change in the fast lane: the human edge in the age of acceleration

AI isn't just transforming how we work, it's resetting the rules of growth, value and advantage. Entire business models are shifting in real time. The question isn't whether change is happening, but who is moving fast enough to win.

This session cuts through the noise to explore what meaningful change actually looks like now - where to focus, what to let go of and how organisations can adapt at the speed this moment demands.

Amelia Torode, Head of Strategy, Ogilvy

9.35
Agencies to Agents

After years of AI hype, marketing leaders are now focused on what's real: practical, large-scale application. Yet this pivot presents a new operational reality that forces us to rethink everything from strategy to workflow. In this session, Wesley ter Haar, Co-founder and Chief AI Officer of Monks, will detail the fundamental shift from traditional agencies to agents. He will explore the agentification of everything, a new model where AI agents for insights, strategy, and creative are integrated to collapse the content supply chain, create hero content in minutes (not months), and deliver hyper-personalization at a scale previously impossible.

Learn how this new approach moves beyond automating old workflows and enables brands to truly operate at the speed of culture.

Wesley ter Haar, Co-Founder & Chief AI Officer, Monks

9.55
Powering the future of travel with human truth

They say AI is changing everything - and with a majority of travellers using AI in their trip planning this year, it's hard to argue. But while travellers are eager to let AI remove the friction of planning, they still crave the human-centric stories and gut feelings that only real experiences can provide. In this session, Tripadvisor explores why the future of travel isn't Artificial Intelligence, but Trusted Intelligence. Discover how Tripadvisor’s 1 billion+ traveller reviews are serving as the foundational truth set for global LLMs, and how new capabilities like Branded Assistants and Tripadvisor Highlights are helping brands win in the new era of Answer Engine discoverability.

Ollie Presswell, Global Innovation Lead at Wanderlab & Rachel Vardon, Global Director, Commercial Development, Tripadvisor

10.20
Invisible brands don't win: the race to zero UI

Consumers are moving from keywords to conversation and increasingly delegating decisions to AI. This session explores how the shift to zero UI is reshaping discovery, decision-making and conversion, and what brands must do now to stay visible, trusted and chosen in AI-powered environments.

Tracey Pilon, AI Acceleration Director EMEA & LATAM, Microsoft AI

10.40
Inside the AI race: power, markets & accountability

Parmy Olson, Technology Columnist, Bloomberg LP, in conversation with Alex Kozloff, Director of Industry Relations, IAB UK

11.00
Morning break & refreshments - courtesy of InMobi

11.30
What AI really is (and isn't): rethinking agents, intelligence, and the road ahead

Amid the noise around agents, AGI and autonomous marketing, it's worth pausing on a more basic question: what is this technology, actually? Drawing on 25 years at the intersection of AI research and commercial practice, Dr Daniel Hulme offers a first-principles framework for thinking about today's AI - what it genuinely is, what it isn't, and the misconceptions quietly shaping how the industry invests and deploys. He looks at where agentic systems are really heading, the limits the hype is hiding, and the broader implications for business, marketing, and human creativity over the decade ahead.

Dr Daniel Hulme, Chief AI Officer, WPP

11.55
AI for work: from experimentation to impact

Most organisations have moved past AI experimentation. The question is no longer whether to deploy AI but whether it's actually working. In this session, Shruti Dube will moderate a conversation with Nigel Vaz — CEO of Publicis Sapient, whose teams are at the coalface of helping the world's largest brands operationalise AI at scale — to unpack what separates the organisations genuinely scaling AI from those stuck in pilot purgatory, and what that means specifically for advertising growth.

Shruti Dube, UK Country Director, Meta & Nigel Vaz, CEO, Publicis Sapient

12:15
Illuminating the invisible: why LLMs are the new front line of search

AI search isn’t just a reaction, it’s a predictor. Consumers are changing the way they’re searching, so how should advertisers adapt? This session showcases how Captify illuminates the search journey by capturing LLM search signals and combining them with real time search signals to provide greater intent, understanding and outcomes for brands and agencies.

Sam Coates, Global Data Science & Insights Director & Emma Welch, Head of Client Strategy & WPP, Captify

12.30
The new voice economy: cloning with AI

Matt Sweet, GTM, ElevenLabs

12.50
Better decisions, better control: what AI actually owes advertisers

Almost every ad tech product now claims to be AI-powered. Almost none of them can tell you how it works. In this session, Freddie Turner cuts through the noise with a practical framework of questions every advertiser should be asking - and explains why the answers don't just protect against poor choices, but point toward AI that works for the advertiser, not the platform.

Freddie Turner, Managing Director, EMEA, Chalice AI

13.15
Networking lunch - courtesy of InMobi

14.00
Rethinking marketing around the power of AI

It happens with every technology, every single time.

We start by applying the new tech to what we’ve always done. It fills the gaps. It lubricates. We get cheaper, faster, and more efficient. But we also get distracted , sidetracked by trends instead of real benefits.
This talk isn’t about some distant future. It’s firmly rooted in reality.

It begins with an honest look at where we are right now, then asks the bigger questions: What if we rethought what we do, how we do it, and what we actually make — designing everything around the true power of this profound new technology? What if we focused on people, not tools?

It’s a provocative and inspirational exploration of how to use AI to do more, to do better, and to do different.

Tom Goodwin, AI & Digital Transformation Expert

14.30
Intent first: audience intelligence re-imagined

Audience intelligence has always promised more than it's delivered. Black boxes. Stale data. Segments built on a single signal, by systems with no real history behind them.

Nano is doing something different - and has been for over a decade.

In this session, Nano's team will show how over a decade of processing billions of real-time intent signals - refined campaign by campaign, market by market - is now directly in planners' hands. NanoQ Agentic Media Planner (NAMP) puts that compounded learning to work: turning custom audience builds that once took days into minutes, with full transparency into every decision the system makes.

Niall Moody, Chief Revenue Officer & Rade Popović, Chief Technology Officer, Nano Interactive

14.45
AI isn't neutral: responsibility starts before the prompt

AI is only as objective as the world it is trained on.

When systems learn from incomplete or skewed data, they don’t just mirror bias, they amplify it at scale. This session explores how bias shows up in AI, why it persists, and what it takes to actively challenge it.

Zehra Chatoo, Founder, Code For Good Now

15.05
From eyeballs to intent: re-architecting agencies for the AI-mediated economy

As AI transitions from a generative tool to an autonomous intermediary, the UK creative sector faces a structural "extinction event." The traditional Attention Economy - built on the friction of discovery and the monetisation of "eyeballs" - is being superseded by an Intention Economy, where algorithms collapse the distance between desire and fulfilment. This presentation argues that incremental AI adoption is insufficient. Drawing on primary research and proprietary diagnostic frameworks, we present a sequential blueprint for "Ambidextrous Organisational Re-design." This model allows leadership to protect legacy revenue while aggressively pivoting toward algorithmic mediation, ensuring the agency remains a vital node in an AI-driven value chain rather than a bystander.

Ant Hill, Principal Consultant GenAI and MarTech, Google UKI

15.25
Real skin, real results: what AI actually looks like inside a modern brand

What happens when AI moves from experimentation into everyday marketing operations? Juliana Varela takes audiences inside Skin + Me’s AI transformation - from reducing photoshoot dependency and accelerating creative production to navigating brand trust, authenticity and internal adoption. This session explores how brands can use AI responsibly while unlocking faster, smarter and more scalable creativity.

Juliana Varela, AI Creative Technologist, Skin + Me

15.45
AI Haven't A Clue Podcast LIVE: AI made Vogue. Do you still need a shoot?

Taking the AI Haven’t a Clue podcast to the stage, the founders of Seraphinne Vallora - the world's first AI fashion marketing agency - discuss how AI is evolving from creative experiment to a practical marketing tool. From a Vogue-featured campaign with their virtual model Vivi to building AI systems brands can use in-house, they'll unpack what's actually working, what brands are asking for and what this shift means for the wider creative ecosystem.

James Chandler & George Butler, Hosts, AI Haven't A Clue Podcast, Valentina Gonzalez & Andreea Petrescu, Co-Founders, Seraphinne Vallora Ltd.

16.05
Close

James Chandler, CSO, IAB UK

16.15
Drinks reception - courtesy of InMobi

Who is the AI Growth Summit for?

This summit is for anyone who needs to make sense of AI’s role in digital advertising:  

• Agencies and brands seeking practical clarity on AI’s applications in campaigns and strategy 

• Publishers and media owners exploring how to adapt their business models for an AI-drive landscape 

• Tech platforms showcasing the latest AI innovations for advertising 

Leave equipped with practical takeaways, future-focused thinking and new connections across the AI ecosystem. 

Hear from our speakers...

"Tom headshot"

Tom Goodwin

AI & Digital Transformation Expert
"Tom headshot"

Tom Goodwin

AI & Digital Transformation Expert

Tom Goodwin is a globally recognised expert in digital transformation, innovation, and the impact of emerging technologies on business and culture. He is the founder of innovation consultancy AWHIN and host of The Edge on Euronews. Author of Digital Darwinism, he has built a large global following and is a leading voice on how organisations can harness technology for growth. With over 20 years’ experience across media, marketing, and digital industries, Goodwin advises companies on applying technology to drive practical, immediate transformation and rethink how business operates in a rapidly evolving digital world.

"Parmy headshot"

Parmy Olson

Technology Columnist, Bloomberg LP
"Parmy headshot"

Parmy Olson

Technology Columnist, Bloomberg LP

Parmy Olson is a Bloomberg technology columnist covering AI, social media and regulation. Her book "Supremacy: AI, ChatGPT and the Race That Will Change the World,” won the Financial Times and Schroders Business Book of the Year award for 2024 and became a Sunday Times Bestseller. She was previously a technology reporter with the Wall Street Journal and Forbes, and is also the author of “We Are Anonymous: Inside the Hacker World of LulzSec, Anonymous and the Global Cyber Insurgency.”

"Daniel headshot"

Dr. Daniel Hulme

Chief AI Officer, WPP
"Daniel headshot"

Dr. Daniel Hulme

Chief AI Officer, WPP

Dr. Daniel Hulme is a globally recognised AI expert, investor, and Chief AI Officer at WPP, following its acquisition of his company Satalia in 2021. He is also Founder and CEO of Conscium, a pioneering research organisation focused on machine consciousness, and co-founded Faculty AI, acquired by Accenture in 2026. With over 25 years in AI, he holds a PhD from UCL and serves as Entrepreneur-in-Residence. A leading keynote speaker and advisor, Daniel focuses on applying AI to drive innovation, ethical impact, and positive societal change.

"Tracey Pilon headshot"

Tracey Pilon

AI Acceleration Director EMEA & LATAM, Microsoft AI
"Tracey Pilon headshot"

Tracey Pilon

AI Acceleration Director EMEA & LATAM, Microsoft AI

Tracey Pilon, is Microsoft Advertising’s AI Acceleration Director for EMEA & LATAM. Tracey helps brands operationalise AI—across Copilot Ads, Ads Studio, and Brand Agents—and is a leading voice on how search is shifting from queries to companions.

"Matt headshot"

Matt Sweet

GTM, ElevenLabs
"Matt headshot"

Matt Sweet

GTM, ElevenLabs

Matt is GM for ElevenCreative in Europe where he leads GTM for ElevenLabs' creative products. He has spent his entire career in content creation and creative tools. He has been focused on creative AI tools since their inception. 

Shruti Dube

Shruti Dube

UK Country Director, Meta
Shruti Dube

Shruti Dube

UK Country Director, Meta

Shruti Dube is the UK Country Director for Meta where she leads the company’s business across platforms including Facebook, Instagram, Whatsapp, Threads and Messenger.  
Shruti is part of the EMEA Leadership team and has been with the company for over a decade. Prior to her current role, she was the EMEA Director for Commercial Strategy and Operations and a Group Vertical Director for UK/Ireland.
Prior to Meta, Shruti  worked at McKinsey & Company and Sequoia Capital, focusing on strategy, innovation, and venture capital in the tech industry. She holds an MBA with High Distinction from Harvard Business School and a dual degree in Computer Science and Engineering from the Indian Institute of Technology Kanpur. 
Shruti is the Patron and ex-Chair of the board of trustees for a girls and young women’s charity, BelEve UK since 2020. She is the senior executive sponsor for Meta’s Asia-Pacific-Islander community group in EMEA. She is based in North West London and is a mum to two boys who she is raising to be staunch allies.

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Nigel Vaz

CEO, Publicis Sapient
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Nigel Vaz

CEO, Publicis Sapient
"Amelia Torode headshot"

Amelia Torode

Group Head of Strategy, Ogilvy
"Amelia Torode headshot"

Amelia Torode

Group Head of Strategy, Ogilvy

Amelia leads strategic thinking across Ogilvy’s client portfolio, shaping brand, business and communications strategy. Widely recognised for thought leadership on modern marketing, creativity and effectiveness, and a frequent industry speaker.

"Wesley ter Haar headshot"

Wesley ter Haar

Co-Founder & Chief AI Officer, Monks
"Wesley ter Haar headshot"

Wesley ter Haar

Co-Founder & Chief AI Officer, Monks

Wesley ter Haar is co-founder and Chief AI Officer of Monks, the 6,500-person global marketing and technology services company he started over 25 years ago as a digital production house. He's spent that time growing it — through expansion, mergers, and a persistent war on mediocre digital experiences — into an end-to-end creative, production, and technology partner for the world's most innovative brands.


Wesley is the inaugural president of the Cannes Lions Digital Craft jury and has served on the Cannes Titanium jury. He's spoken at Cannes, Adobe MAX, CES, Advertising Week, and FIAP, among others. Recognized as an AI Trailblazer by Business Intelligence (2024), an AdAge Creativity All-Star (2018), and inducted into the ADCN Hall of Fame.

"Zehra Chatoo headshot"

Zehra Chatoo

Founder, Code For Good Now
"Zehra Chatoo headshot"

Zehra Chatoo

Founder, Code For Good Now

Zehra Chatoo is an award-winning strategist working at the intersection of AI, creativity and responsible growth. After two decades shaping global brands, including senior leadership roles at Meta, she founded Code For Good Now to help organisations grow responsibly in the age of AI. A global keynote speaker, Zehra has shared her work on responsible AI and the gender adoption gap on stages including Davos at the World Economic Forum. She is the creator of REP IQ, an AI-powered tool linking representation to commercial performance. Zehra focuses on turning responsible AI into action, helping organisations reduce bias, strengthen cultural relevance and build trust in a rapidly evolving landscape. She serves on the Board of UN Women UK and the Effie Council, and was named in Campaign Magazine’s 40 Over 40.

Widely regarded as a leading voice on ethical AI, inclusive innovation, and the future of brand growth, Zehra is helping shape a new standard for responsibility, representation, and trust in modern marketing.

"Ant headshot"

Ant Hill

Principal Consultant GenAI and MarTech, Google UKI
"Ant headshot"

Ant Hill

Principal Consultant GenAI and MarTech, Google UKI

Ant Hill is a distinguished creative leader with over 24 years of industry experience at the intersection of advertising, technology, and innovation. Having held pivotal roles at top global agencies and Google’s in-house creative solutions team, he now leads Create With Cloud, a unit dedicated to helping creative businesses of all sizes integrate Google’s Generative AI into their workflows.

Ant’s mission is to reshape the agency business model, leveraging technology to secure a more viable and sustainable future for commercial creativity. With a PGDip in AI for Business from Saïd Business School, Oxford University, he possesses a rare vantage point that bridges the gap between human ingenuity and machine intelligence. He is a leading voice on how organisations can evolve and succeed within the rapidly augmenting creative landscape.

"duo headshot"

Valentina Gonzalez & Andreea Petrescu

Co-Founders, Seraphinne Vallora Ltd.
"duo headshot"

Valentina Gonzalez & Andreea Petrescu

Co-Founders, Seraphinne Vallora Ltd.
"George Butler Headshot"

George Butler

Co-Host, AI Haven't A Clue Podcast
"George Butler Headshot"

George Butler

Co-Host, AI Haven't A Clue Podcast
"Freddie Turner headshot"

Freddie Turner

Managing Director EMEA, Chalice AI
"Freddie Turner headshot"

Freddie Turner

Managing Director EMEA, Chalice AI

Freddie Turner is Managing Director, EMEA at Chalice AI, where she launched and leads the company's European operations. With over 15 years in agencies and ad tech where she held leadership roles at MiQ, WPP and independent agencies - she brings deep expertise in programmatic, sell-side decisioning, and AI-driven media optimisation. Freddie writes a monthly column for New Digital Age and is an active member of WACL, the network championing gender equity across advertising and communications, where she leads the partnerships division.

Juliana Varela Headshot

Juliana Varela

AI Creative Technologist, Skin + Me
Juliana Varela Headshot

Juliana Varela

AI Creative Technologist, Skin + Me

Juliana leads the integration of generative AI across Skin + Me, Hair + Me and Renew + Me. She specialises in embedding AI into creative and growth workflows across paid and social channels, driving a 35% increase in team efficiency and reducing reliance on physical photoshoots by 60%. Juliana builds scalable AI-powered production systems, develops internal AI playbooks and enables cross-functional teams to adopt AI-driven ways of working across creative and performance marketing.

"Ollie Presswell headshot"

Ollie Presswell

Global Innovation Lead, Tripadvisor
"Ollie Presswell headshot"

Ollie Presswell

Global Innovation Lead, Tripadvisor

Ollie Presswell is the Global Innovation Lead at Wanderlab, Tripadvisor’s in-house creative studio.

Ollie leads the charge in developing bold, future-facing ways for brands to connect with Tripadvisor’s community of travellers through storytelling, insight, and innovation. With a career spanning both agency and publisher worlds, Ollie has honed a strategic mindset that fuses creativity with data to deliver big thinking that resonates.

Beyond Wanderlab, Ollie draws on a background in music and scriptwriting, bringing the
foundations of storytelling and songwriting into his creative outlook.

"Rachel Vardon headshot"

Rachel Vardon

Global Director, Commercial Development, Tripadvisor
"Rachel Vardon headshot"

Rachel Vardon

Global Director, Commercial Development, Tripadvisor

Rachel Vardon is the Director of Commercial Development at Tripadvisor—the company's strategic growth engine. Over the past decade, she has rapidly progressed through the commercial ranks, previously founding the Global Agency Development function and co-founding Wanderlab, Tripadvisor's brand studio. A dedicated mum of three and a massive yoga nut, Rachel brings balance, high energy, and a fiercely human-first approach to everything she does.

"Sam Coates headshot"

Sam Coates

Global Data Science & Insights Director, Captify
"Sam Coates headshot"

Sam Coates

Global Data Science & Insights Director, Captify

As Global Director of Insight & Data Science at Captify, Sam Coates is responsible for driving data-led innovation and measuring real-world campaign impact using Captify's unique consumer intent dataset. A hands-on leader who bridges the gap between technical data science and the C-suite, Sam has spent nearly two decades building award-winning intelligence capabilities for major global brands. His background covers the full spectrum of the media industry - from digital auditing to creative strategy - and he is now dedicated to integrating advanced automation into the ad tech ecosystem.

"Emma Welch headshot"

Emma Welch

Head of Client Strategy & WPP, Captify
"Emma Welch headshot"

Emma Welch

Head of Client Strategy & WPP, Captify

Emma is Head of Client Strategy at Captify. With over 13 years experience in the industry, she is an expert in providing consultative commercial solutions for some of the UK’s leading brands. At Captify she drives strategic growth across the UK while building deeper partnerships with key agency partners and advertisers such as Sky, Amazon, John Lewis & Heineken. Emma is passionate about helping businesses solve their marketing challenges through technological innovation, working closely with key partner stakeholders to leverage the power of Captify’s unique search data asset to deliver business outcomes.

"Niall Moody headshot"

Niall Moody

Chief Revenue Officer, Nano Interactive
"Niall Moody headshot"

Niall Moody

Chief Revenue Officer, Nano Interactive

Niall Moody, Chief Revenue Officer at Nano Interactive, is responsible for shaping and executing the company’s global commercial strategy. He leads the go-to-market rollout of Nano’s AI-powered, ID-free solutions, helping advertisers navigate signal loss, increasing platform complexity, and evolving performance demands.

Prior to joining Nano, Niall led the sales organisation at YuMe, where he also oversaw the company’s relationship with GroupM, its largest agency partner. During this time, he played a key role in shaping the UK business - driving growth while establishing a strong culture, clear values, and strategic direction.

"Rade headshot"

Rade Popović

Chief Technology Officer, Nano Interactive
"Rade headshot"

Rade Popović

Chief Technology Officer, Nano Interactive
"James Chandler Headshot"

James Chandler

CSO, IAB UK
"James Chandler Headshot"

James Chandler

CSO, IAB UK
"Alex Kozloff Headshot"

Alex Kozloff

Director of Industry Relations, IAB UK
"Alex Kozloff Headshot"

Alex Kozloff

Director of Industry Relations, IAB UK

Headline Sponsor

Tripadvisor

Tripadvisor

Tripadvisor

Tripadvisor

Sponsors

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Captify

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Captify

Captify, part of Verve, enables brands to understand, activate and measure real-time intent across the entire consumer journey, thanks to its proprietary search intent dataset. Leveraging over 15 years of machine learning expertise, Captify’s AI technology ingests over one billion daily search events from open-web publishers and LLMs, transforming search signals into actionable audiences. Captify’s exclusive, first-party search intent data fuels pre-campaign strategy and audience development, multi-channel activation across quality and brand-safe inventory, and unique measurement and insights for the world’s biggest brands.

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InMobi

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InMobi

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Innovid

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Innovid

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing as well as Protected for verification, fraud detection, and brand safety.

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Nano Interactive

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Nano Interactive

Nano Interactive is a global leader in privacy-friendly intent data intelligence, helping brands and media partners activate high-performance audiences without relying on personal identifiers. Operating across more than 100 markets, Nano powers scalable, intent-driven programmatic campaigns across display, video, and CTV. Its proprietary AI-powered LIIFT  platform enables SSPs, agencies and brands to plan, activate, and optimise campaigns with speed, transparency, and control. Visit nanointeractive.com.

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