AI Growth Summit
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Event Overview
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AI is reshaping advertising at speed – and the AI Growth Summit is where the industry came together to understand how to harness it.
This isn’t a generic conference. Guests saw fast-paced, punchy sessions, live demos, and hands-on showcases that brought AI to life across advertising. From practical applications for agencies and brands, to the latest tools from tech platforms, delegates will see how AI is shaping campaigns, discovery, and business models, and how they can use it to stay ahead.
Fast, provocative and future-focused, the Summit tackled the big questions: How can AI work for advertising? How will it reshape the industry? How do we prepare?
Agenda
Delegate arrival & breakfast refreshments - courtesy of InMobi
Welcome: the state of AI in UK advertising
Change in the fast lane: the human edge in the age of acceleration
AI isn't just transforming how we work, it's resetting the rules of growth, value and advantage. Entire business models are shifting in real time. The question isn't whether change is happening, but who is moving fast enough to win.
This session cuts through the noise to explore what meaningful change actually looks like now - where to focus, what to let go of and how organisations can adapt at the speed this moment demands.
Agencies to Agents
After years of AI hype, marketing leaders are now focused on what's real: practical, large-scale application. Yet this pivot presents a new operational reality that forces us to rethink everything from strategy to workflow. In this session, Wesley ter Haar, Co-founder and Chief AI Officer of Monks, will detail the fundamental shift from traditional agencies to agents. He will explore the agentification of everything, a new model where AI agents for insights, strategy, and creative are integrated to collapse the content supply chain, create hero content in minutes (not months), and deliver hyper-personalization at a scale previously impossible.
Learn how this new approach moves beyond automating old workflows and enables brands to truly operate at the speed of culture.
Powering the future of travel with human truth
They say AI is changing everything - and with a majority of travellers using AI in their trip planning this year, it's hard to argue. But while travellers are eager to let AI remove the friction of planning, they still crave the human-centric stories and gut feelings that only real experiences can provide. In this session, Tripadvisor explores why the future of travel isn't Artificial Intelligence, but Trusted Intelligence. Discover how Tripadvisor’s 1 billion+ traveller reviews are serving as the foundational truth set for global LLMs, and how new capabilities like Branded Assistants and Tripadvisor Highlights are helping brands win in the new era of Answer Engine discoverability.
Invisible brands don't win: the race to zero UI
Consumers are moving from keywords to conversation and increasingly delegating decisions to AI. This session explores how the shift to zero UI is reshaping discovery, decision-making and conversion, and what brands must do now to stay visible, trusted and chosen in AI-powered environments.
Inside the AI race: power, markets & accountability
Morning break & refreshments - courtesy of InMobi
What AI really is (and isn't): rethinking agents, intelligence, and the road ahead
Amid the noise around agents, AGI and autonomous marketing, it's worth pausing on a more basic question: what is this technology, actually? Drawing on 25 years at the intersection of AI research and commercial practice, Dr Daniel Hulme offers a first-principles framework for thinking about today's AI - what it genuinely is, what it isn't, and the misconceptions quietly shaping how the industry invests and deploys. He looks at where agentic systems are really heading, the limits the hype is hiding, and the broader implications for business, marketing, and human creativity over the decade ahead.
AI for work: from experimentation to impact
Most organisations have moved past AI experimentation. The question is no longer whether to deploy AI but whether it's actually working. In this session, Shruti Dube will moderate a conversation with Nigel Vaz — CEO of Publicis Sapient, whose teams are at the coalface of helping the world's largest brands operationalise AI at scale — to unpack what separates the organisations genuinely scaling AI from those stuck in pilot purgatory, and what that means specifically for advertising growth.
Illuminating the invisible: why LLMs are the new front line of search
AI search isn’t just a reaction, it’s a predictor. Consumers are changing the way they’re searching, so how should advertisers adapt? This session showcases how Captify illuminates the search journey by capturing LLM search signals and combining them with real time search signals to provide greater intent, understanding and outcomes for brands and agencies.
The new voice economy: cloning with AI
Better decisions, better control: what AI actually owes advertisers
Almost every ad tech product now claims to be AI-powered. Almost none of them can tell you how it works. In this session, Freddie Turner cuts through the noise with a practical framework of questions every advertiser should be asking - and explains why the answers don't just protect against poor choices, but point toward AI that works for the advertiser, not the platform.
Networking lunch - courtesy of InMobi
Rethinking marketing around the power of AI
It happens with every technology, every single time.
We start by applying the new tech to what we’ve always done. It fills the gaps. It lubricates. We get cheaper, faster, and more efficient. But we also get distracted , sidetracked by trends instead of real benefits.
This talk isn’t about some distant future. It’s firmly rooted in reality.
It begins with an honest look at where we are right now, then asks the bigger questions: What if we rethought what we do, how we do it, and what we actually make — designing everything around the true power of this profound new technology? What if we focused on people, not tools?
It’s a provocative and inspirational exploration of how to use AI to do more, to do better, and to do different.
Intent first: audience intelligence re-imagined
Audience intelligence has always promised more than it's delivered. Black boxes. Stale data. Segments built on a single signal, by systems with no real history behind them.
Nano is doing something different - and has been for over a decade.
In this session, Nano's team will show how over a decade of processing billions of real-time intent signals - refined campaign by campaign, market by market - is now directly in planners' hands. NanoQ Agentic Media Planner (NAMP) puts that compounded learning to work: turning custom audience builds that once took days into minutes, with full transparency into every decision the system makes.
AI isn't neutral: responsibility starts before the prompt
AI is only as objective as the world it is trained on.
When systems learn from incomplete or skewed data, they don’t just mirror bias, they amplify it at scale. This session explores how bias shows up in AI, why it persists, and what it takes to actively challenge it.
From eyeballs to intent: re-architecting agencies for the AI-mediated economy
As AI transitions from a generative tool to an autonomous intermediary, the UK creative sector faces a structural "extinction event." The traditional Attention Economy - built on the friction of discovery and the monetisation of "eyeballs" - is being superseded by an Intention Economy, where algorithms collapse the distance between desire and fulfilment. This presentation argues that incremental AI adoption is insufficient. Drawing on primary research and proprietary diagnostic frameworks, we present a sequential blueprint for "Ambidextrous Organisational Re-design." This model allows leadership to protect legacy revenue while aggressively pivoting toward algorithmic mediation, ensuring the agency remains a vital node in an AI-driven value chain rather than a bystander.
Real skin, real results: what AI actually looks like inside a modern brand
What happens when AI moves from experimentation into everyday marketing operations? Juliana Varela takes audiences inside Skin + Me’s AI transformation - from reducing photoshoot dependency and accelerating creative production to navigating brand trust, authenticity and internal adoption. This session explores how brands can use AI responsibly while unlocking faster, smarter and more scalable creativity.
AI Haven't A Clue Podcast LIVE: AI made Vogue. Do you still need a shoot?
Taking the AI Haven’t a Clue podcast to the stage, the founders of Seraphinne Vallora - the world's first AI fashion marketing agency - discuss how AI is evolving from creative experiment to a practical marketing tool. From a Vogue-featured campaign with their virtual model Vivi to building AI systems brands can use in-house, they'll unpack what's actually working, what brands are asking for and what this shift means for the wider creative ecosystem.
Close
Drinks reception - courtesy of InMobi
Who is the AI Growth Summit for?
This summit is for anyone who needs to make sense of AI’s role in digital advertising:
• Agencies and brands seeking practical clarity on AI’s applications in campaigns and strategy
• Publishers and media owners exploring how to adapt their business models for an AI-drive landscape
• Tech platforms showcasing the latest AI innovations for advertising
Leave equipped with practical takeaways, future-focused thinking and new connections across the AI ecosystem.
Hear from our speakers...
Tom Goodwin
AI & Digital Transformation Expert
Tom Goodwin
AI & Digital Transformation ExpertTom Goodwin is a globally recognised expert in digital transformation, innovation, and the impact of emerging technologies on business and culture. He is the founder of innovation consultancy AWHIN and host of The Edge on Euronews. Author of Digital Darwinism, he has built a large global following and is a leading voice on how organisations can harness technology for growth. With over 20 years’ experience across media, marketing, and digital industries, Goodwin advises companies on applying technology to drive practical, immediate transformation and rethink how business operates in a rapidly evolving digital world.
Parmy Olson
Technology Columnist, Bloomberg LP
Parmy Olson
Technology Columnist, Bloomberg LPParmy Olson is a Bloomberg technology columnist covering AI, social media and regulation. Her book "Supremacy: AI, ChatGPT and the Race That Will Change the World,” won the Financial Times and Schroders Business Book of the Year award for 2024 and became a Sunday Times Bestseller. She was previously a technology reporter with the Wall Street Journal and Forbes, and is also the author of “We Are Anonymous: Inside the Hacker World of LulzSec, Anonymous and the Global Cyber Insurgency.”
Dr. Daniel Hulme
Chief AI Officer, WPP
Dr. Daniel Hulme
Chief AI Officer, WPPDr. Daniel Hulme is a globally recognised AI expert, investor, and Chief AI Officer at WPP, following its acquisition of his company Satalia in 2021. He is also Founder and CEO of Conscium, a pioneering research organisation focused on machine consciousness, and co-founded Faculty AI, acquired by Accenture in 2026. With over 25 years in AI, he holds a PhD from UCL and serves as Entrepreneur-in-Residence. A leading keynote speaker and advisor, Daniel focuses on applying AI to drive innovation, ethical impact, and positive societal change.
Tracey Pilon
AI Acceleration Director EMEA & LATAM, Microsoft AI
Tracey Pilon
AI Acceleration Director EMEA & LATAM, Microsoft AITracey Pilon, is Microsoft Advertising’s AI Acceleration Director for EMEA & LATAM. Tracey helps brands operationalise AI—across Copilot Ads, Ads Studio, and Brand Agents—and is a leading voice on how search is shifting from queries to companions.
Matt Sweet
GTM, ElevenLabs
Matt Sweet
GTM, ElevenLabsMatt is GM for ElevenCreative in Europe where he leads GTM for ElevenLabs' creative products. He has spent his entire career in content creation and creative tools. He has been focused on creative AI tools since their inception.
Shruti Dube
UK Country Director, Meta
Shruti Dube
UK Country Director, MetaShruti Dube is the UK Country Director for Meta where she leads the company’s business across platforms including Facebook, Instagram, Whatsapp, Threads and Messenger.
Shruti is part of the EMEA Leadership team and has been with the company for over a decade. Prior to her current role, she was the EMEA Director for Commercial Strategy and Operations and a Group Vertical Director for UK/Ireland.
Prior to Meta, Shruti worked at McKinsey & Company and Sequoia Capital, focusing on strategy, innovation, and venture capital in the tech industry. She holds an MBA with High Distinction from Harvard Business School and a dual degree in Computer Science and Engineering from the Indian Institute of Technology Kanpur.
Shruti is the Patron and ex-Chair of the board of trustees for a girls and young women’s charity, BelEve UK since 2020. She is the senior executive sponsor for Meta’s Asia-Pacific-Islander community group in EMEA. She is based in North West London and is a mum to two boys who she is raising to be staunch allies.
Nigel Vaz
CEO, Publicis Sapient
Nigel Vaz
CEO, Publicis Sapient
Amelia Torode
Group Head of Strategy, Ogilvy
Amelia Torode
Group Head of Strategy, OgilvyAmelia leads strategic thinking across Ogilvy’s client portfolio, shaping brand, business and communications strategy. Widely recognised for thought leadership on modern marketing, creativity and effectiveness, and a frequent industry speaker.
Wesley ter Haar
Co-Founder & Chief AI Officer, Monks
Wesley ter Haar
Co-Founder & Chief AI Officer, MonksWesley ter Haar is co-founder and Chief AI Officer of Monks, the 6,500-person global marketing and technology services company he started over 25 years ago as a digital production house. He's spent that time growing it — through expansion, mergers, and a persistent war on mediocre digital experiences — into an end-to-end creative, production, and technology partner for the world's most innovative brands.
Wesley is the inaugural president of the Cannes Lions Digital Craft jury and has served on the Cannes Titanium jury. He's spoken at Cannes, Adobe MAX, CES, Advertising Week, and FIAP, among others. Recognized as an AI Trailblazer by Business Intelligence (2024), an AdAge Creativity All-Star (2018), and inducted into the ADCN Hall of Fame.
Zehra Chatoo
Founder, Code For Good Now
Zehra Chatoo
Founder, Code For Good NowZehra Chatoo is an award-winning strategist working at the intersection of AI, creativity and responsible growth. After two decades shaping global brands, including senior leadership roles at Meta, she founded Code For Good Now to help organisations grow responsibly in the age of AI. A global keynote speaker, Zehra has shared her work on responsible AI and the gender adoption gap on stages including Davos at the World Economic Forum. She is the creator of REP IQ, an AI-powered tool linking representation to commercial performance. Zehra focuses on turning responsible AI into action, helping organisations reduce bias, strengthen cultural relevance and build trust in a rapidly evolving landscape. She serves on the Board of UN Women UK and the Effie Council, and was named in Campaign Magazine’s 40 Over 40.
Widely regarded as a leading voice on ethical AI, inclusive innovation, and the future of brand growth, Zehra is helping shape a new standard for responsibility, representation, and trust in modern marketing.
Ant Hill
Principal Consultant GenAI and MarTech, Google UKI
Ant Hill
Principal Consultant GenAI and MarTech, Google UKIAnt Hill is a distinguished creative leader with over 24 years of industry experience at the intersection of advertising, technology, and innovation. Having held pivotal roles at top global agencies and Google’s in-house creative solutions team, he now leads Create With Cloud, a unit dedicated to helping creative businesses of all sizes integrate Google’s Generative AI into their workflows.
Ant’s mission is to reshape the agency business model, leveraging technology to secure a more viable and sustainable future for commercial creativity. With a PGDip in AI for Business from Saïd Business School, Oxford University, he possesses a rare vantage point that bridges the gap between human ingenuity and machine intelligence. He is a leading voice on how organisations can evolve and succeed within the rapidly augmenting creative landscape.
Valentina Gonzalez & Andreea Petrescu
Co-Founders, Seraphinne Vallora Ltd.
Valentina Gonzalez & Andreea Petrescu
Co-Founders, Seraphinne Vallora Ltd.
George Butler
Co-Host, AI Haven't A Clue Podcast
George Butler
Co-Host, AI Haven't A Clue Podcast
Freddie Turner
Managing Director EMEA, Chalice AI
Freddie Turner
Managing Director EMEA, Chalice AIFreddie Turner is Managing Director, EMEA at Chalice AI, where she launched and leads the company's European operations. With over 15 years in agencies and ad tech where she held leadership roles at MiQ, WPP and independent agencies - she brings deep expertise in programmatic, sell-side decisioning, and AI-driven media optimisation. Freddie writes a monthly column for New Digital Age and is an active member of WACL, the network championing gender equity across advertising and communications, where she leads the partnerships division.
Juliana Varela
AI Creative Technologist, Skin + Me
Juliana Varela
AI Creative Technologist, Skin + MeJuliana leads the integration of generative AI across Skin + Me, Hair + Me and Renew + Me. She specialises in embedding AI into creative and growth workflows across paid and social channels, driving a 35% increase in team efficiency and reducing reliance on physical photoshoots by 60%. Juliana builds scalable AI-powered production systems, develops internal AI playbooks and enables cross-functional teams to adopt AI-driven ways of working across creative and performance marketing.
Ollie Presswell
Global Innovation Lead, Tripadvisor
Ollie Presswell
Global Innovation Lead, TripadvisorOllie Presswell is the Global Innovation Lead at Wanderlab, Tripadvisor’s in-house creative studio.
Ollie leads the charge in developing bold, future-facing ways for brands to connect with Tripadvisor’s community of travellers through storytelling, insight, and innovation. With a career spanning both agency and publisher worlds, Ollie has honed a strategic mindset that fuses creativity with data to deliver big thinking that resonates.
Beyond Wanderlab, Ollie draws on a background in music and scriptwriting, bringing the
foundations of storytelling and songwriting into his creative outlook.
Rachel Vardon
Global Director, Commercial Development, Tripadvisor
Rachel Vardon
Global Director, Commercial Development, TripadvisorRachel Vardon is the Director of Commercial Development at Tripadvisor—the company's strategic growth engine. Over the past decade, she has rapidly progressed through the commercial ranks, previously founding the Global Agency Development function and co-founding Wanderlab, Tripadvisor's brand studio. A dedicated mum of three and a massive yoga nut, Rachel brings balance, high energy, and a fiercely human-first approach to everything she does.
Sam Coates
Global Data Science & Insights Director, Captify
Sam Coates
Global Data Science & Insights Director, CaptifyAs Global Director of Insight & Data Science at Captify, Sam Coates is responsible for driving data-led innovation and measuring real-world campaign impact using Captify's unique consumer intent dataset. A hands-on leader who bridges the gap between technical data science and the C-suite, Sam has spent nearly two decades building award-winning intelligence capabilities for major global brands. His background covers the full spectrum of the media industry - from digital auditing to creative strategy - and he is now dedicated to integrating advanced automation into the ad tech ecosystem.
Emma Welch
Head of Client Strategy & WPP, Captify
Emma Welch
Head of Client Strategy & WPP, CaptifyEmma is Head of Client Strategy at Captify. With over 13 years experience in the industry, she is an expert in providing consultative commercial solutions for some of the UK’s leading brands. At Captify she drives strategic growth across the UK while building deeper partnerships with key agency partners and advertisers such as Sky, Amazon, John Lewis & Heineken. Emma is passionate about helping businesses solve their marketing challenges through technological innovation, working closely with key partner stakeholders to leverage the power of Captify’s unique search data asset to deliver business outcomes.
Niall Moody
Chief Revenue Officer, Nano Interactive
Niall Moody
Chief Revenue Officer, Nano InteractiveNiall Moody, Chief Revenue Officer at Nano Interactive, is responsible for shaping and executing the company’s global commercial strategy. He leads the go-to-market rollout of Nano’s AI-powered, ID-free solutions, helping advertisers navigate signal loss, increasing platform complexity, and evolving performance demands.
Prior to joining Nano, Niall led the sales organisation at YuMe, where he also oversaw the company’s relationship with GroupM, its largest agency partner. During this time, he played a key role in shaping the UK business - driving growth while establishing a strong culture, clear values, and strategic direction.
Rade Popović
Chief Technology Officer, Nano Interactive
Rade Popović
Chief Technology Officer, Nano Interactive
James Chandler
CSO, IAB UK
James Chandler
CSO, IAB UK
Alex Kozloff
Director of Industry Relations, IAB UK
Alex Kozloff
Director of Industry Relations, IAB UKHeadline Sponsor
Tripadvisor
Tripadvisor
Sponsors
Captify
Captify
Captify, part of Verve, enables brands to understand, activate and measure real-time intent across the entire consumer journey, thanks to its proprietary search intent dataset. Leveraging over 15 years of machine learning expertise, Captify’s AI technology ingests over one billion daily search events from open-web publishers and LLMs, transforming search signals into actionable audiences. Captify’s exclusive, first-party search intent data fuels pre-campaign strategy and audience development, multi-channel activation across quality and brand-safe inventory, and unique measurement and insights for the world’s biggest brands.
InMobi
InMobi
Innovid
Innovid
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing as well as Protected for verification, fraud detection, and brand safety.
Nano Interactive
Nano Interactive
Nano Interactive is a global leader in privacy-friendly intent data intelligence, helping brands and media partners activate high-performance audiences without relying on personal identifiers. Operating across more than 100 markets, Nano powers scalable, intent-driven programmatic campaigns across display, video, and CTV. Its proprietary AI-powered LIIFT™ platform enables SSPs, agencies and brands to plan, activate, and optimise campaigns with speed, transparency, and control. Visit nanointeractive.com.
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