Affiliates and Partnership’s

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(Online Registration 9:20 -9:30)

Webinar

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FREE

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Non-member:

Full price tickets to events and training

£120.00 + VAT

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Event Overview

Affiliates marketing is often the unsung hero of the digital marketing mix, accounting for £510 million of Adspend in 2019 (IAB/ PwC Digital Adspend Study 2019)

Join our webinar and hear from the IAB UKs Affiliate and Partnerships advisory group and their brand partners who will showcase some of the developments and best practise from this channel. Come away from this session with an improved understanding of the Affiliate opportunity and tips on how implement your affiliate strategy and maximise your returns, in a post COVID-19 world.

 

 

Agenda

9:30
IAB UK Intro & Welcome

9:40
Thinking outside the budget box

This session provides real world insights from a case study of M&S Bank and their objectives to increase sales without increasing budgets.
The session shares best practices and growth hacks to enable any one in Affiliate and Partnership marketing to leverage the most from their performance campaigns, even with budgetary constraints. Key takeaways include:

  • How to compete when your CPAs aren’t the most competitive

  • How to maximise promotional prominence on CPA only models

  • How to leverage relationships to add value to Partner and Brand

Bryony Smith, Lead Performance Manager, Optimise Media

10:00
Reducing the complexity and jargon around affiliate and partnership strategies

The seminar will provide reassurance to brands who want to invest in their affiliate and partnerships strategy but have concerns around how best to implement this. Through sharing tips for creating lasting and powerful partnerships Matt will also showcase how automation is helping to transform affiliate and partnership marketing whilst ensuring it maintains that human touch, authenticity, trust and engagement.

Matthew Sheppard, Senior Customer Success Manager, Impact

10:20
Session from Rakuten

More details to be announced soon.

Rakuten

10:40
Session from Awin

More details to be announced soon.

Awin

10:50
Close

Finish with an opportunity for a Q&A.

IAB UK

Meet the speakers

Bryony
Bryony Smith
Lead Performance Manager, Optimise Media
Bryony
Bryony Smith
Lead Performance Manager, Optimise Media

Bryony is an innovator in performance marketing, with a track record of pushing the boundaries of standard affiliate activity to include partnerships and first-in-market hybrid deals. As Lead Performance Manager for major brands in the finance vertical, her forward-thinking approach achieves results for complex, high-profile and demanding projects. Bryony’s work ethic, congenial nature and industry expertise see her develop and expand relationships with key publishers to deliver ambitious growth targets with the optimum Roi for Advertisers and Publishers, and she currently shortlisted for the Performance Marketing wards Rising Star award.
 

Matthew Sheppard
Matthew Sheppard
Senior Customer Success Manager, Impact
Matthew Sheppard
Matthew Sheppard
Senior Customer Success Manager, Impact

Matt has worked in performance marketing for 8 years, formerly at cashback giant Quidco and later at Navigate Digital where he founded the Sydney office. He is a Senior Customer Success Manager Impact’s Partnership Cloud, working with advertisers including Ticketmaster, Revolut and Treatwell

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.