Affiliate & Partnership Marketing
This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.
Affiliate marketing is often the unsung hero of the digital marketing mix, accounting for £510 million of Adspend in 2019 (IAB/ PwC Digital Adspend Study 2019). In this webinar you'll hear from the IAB's Affiliate and Partnerships Advisory Group and their brand partners who will showcase some of the developments and best practice from this channel. Come away from this session with an improved understanding of the Affiliate opportunity along with tips on how implement your affiliate strategy and maximise your returns in a post COVID-19 world.
This session provides real world insights from a case study of M&S Bank and their objectives to increase sales without increasing budgets.
The session shares best practices and growth hacks to enable any one in Affiliate and Partnership marketing to leverage the most from their performance campaigns, even with budgetary constraints. Key takeaways include:
How to compete when your CPAs aren’t the most competitive
How to maximise promotional prominence on CPA only models
How to leverage relationships to add value to Partner and Brand
The seminar will provide reassurance to brands who want to invest in their affiliate and partnerships strategy but have concerns around how best to implement this. Through sharing tips for creating lasting and powerful partnerships Matt will also showcase how automation is helping to transform affiliate and partnership marketing whilst ensuring it maintains that human touch, authenticity, trust and engagement.
An understanding of how FitFlop adapted their affiliate marketing strategy during Covid-19.
Advertisers have spent years deploying their marketing budgets using a blend of what they ‘know' works and what ‘seems' right. In a post-COVID, recessionary world, more digital inventory will be created than ever before and budgets will be slashed. As old assumptions are challenged, brands will look to maximise their budgets like never before. The channels that succeed will be those that can demonstrate value throughout the purchase path, not just on the traditional last-click focus of the affiliate channel. In this session we’ll share how the affiliate channel is well placed to tackle the challenges brands will face in the coming months and why affiliate marketing offers a safe place to invest.
Finish with an opportunity for a Q&A.