Affiliate & Partnership Marketing

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Webinar
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Event Overview

This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.

Affiliate marketing is often the unsung hero of the digital marketing mix, accounting for £510 million of Adspend in 2019 (IAB/ PwC Digital Adspend Study 2019). In this webinar you'll hear from the IAB's Affiliate and Partnerships Advisory Group and their brand partners who will showcase some of the developments and best practice from this channel. Come away from this session with an improved understanding of the Affiliate opportunity along with tips on how implement your affiliate strategy and maximise your returns in a post COVID-19 world.

Agenda

9:30
IAB UK Intro & Welcome

Dom Tillson, Head of Industry Initiatives, IAB UK

9:40
Thinking outside the budget box

This session provides real world insights from a case study of M&S Bank and their objectives to increase sales without increasing budgets.
The session shares best practices and growth hacks to enable any one in Affiliate and Partnership marketing to leverage the most from their performance campaigns, even with budgetary constraints. Key takeaways include:

  • How to compete when your CPAs aren’t the most competitive

  • How to maximise promotional prominence on CPA only models

  • How to leverage relationships to add value to Partner and Brand

Bryony Smith, Lead Performance Manager, Optimise Media

10:00
Reducing the complexity and jargon around affiliate and partnership strategies

The seminar will provide reassurance to brands who want to invest in their affiliate and partnerships strategy but have concerns around how best to implement this. Through sharing tips for creating lasting and powerful partnerships Matt will also showcase how automation is helping to transform affiliate and partnership marketing whilst ensuring it maintains that human touch, authenticity, trust and engagement.

Matthew Sheppard, Senior Customer Success Manager, Impact

10:20
Turning strategy on its head for 2020: FitFlop

An understanding of how FitFlop adapted their affiliate marketing strategy during Covid-19.

Catherine Comerford, Global Digital Marketing Manager, FitFlop & Deepti Vashee, Senior Manager, Rakuten Advertising

10:40
Why your assumptions are wrong and how we can prove it

Advertisers have spent years deploying their marketing budgets using a blend of what they ‘know' works and what ‘seems' right. In a post-COVID, recessionary world, more digital inventory will be created than ever before and budgets will be slashed. As old assumptions are challenged, brands will look to maximise their budgets like never before. The channels that succeed will be those that can demonstrate value throughout the purchase path, not just on the traditional last-click focus of the affiliate channel. In this session we’ll share how the affiliate channel is well placed to tackle the challenges brands will face in the coming months and why affiliate marketing offers a safe place to invest.

Rob Davinson, Content Analyst, Awin

11:00
Close & Q&A

Finish with an opportunity for a Q&A.

IAB UK

Meet the speakers

Bryony
Bryony Smith
Lead Performance Manager, Optimise Media
Bryony
Bryony Smith
Lead Performance Manager, Optimise Media

Bryony is an innovator in performance marketing, with a track record of pushing the boundaries of standard affiliate activity to include partnerships and first-in-market hybrid deals. As Lead Performance Manager for major brands in the finance vertical, her forward-thinking approach achieves results for complex, high-profile and demanding projects. Bryony’s work ethic, congenial nature and industry expertise see her develop and expand relationships with key publishers to deliver ambitious growth targets with the optimum Roi for Advertisers and Publishers, and she currently shortlisted for the Performance Marketing wards Rising Star award.
 

Matthew Sheppard
Matthew Sheppard
Senior Customer Success Manager, Impact
Matthew Sheppard
Matthew Sheppard
Senior Customer Success Manager, Impact

Matt has worked in performance marketing for 8 years, formerly at cashback giant Quidco and later at Navigate Digital where he founded the Sydney office. He is a Senior Customer Success Manager Impact’s Partnership Cloud, working with advertisers including Ticketmaster, Revolut and Treatwell

Deepti Vashee Headshot
Deepti Vashee
Senior Manager, Rakuten Advertising
Deepti Vashee Headshot
Deepti Vashee
Senior Manager, Rakuten Advertising

Deepti is a Senior Manager at Rakuten Advertising, specialising in the affiliate channel. Having worked at Rakuten Advertising for 6 years, Deepti focusses on strategy, spend and ROI across a variety of brand verticals including luxury, footwear, high street and beauty.

Catherine Comerford Headshot
Catherine Comerford
Global Digital Marketing Manager, FitFlop
Catherine Comerford Headshot
Catherine Comerford
Global Digital Marketing Manager, FitFlop

Catherine is the Global Digital Marketing Manager at fashion-forward footwear brand, FitFlop. With a background in fashion and a passion for performance marketing, Catherine has been at the helm of FitFlop’s ever-evolving affiliate & influencer strategy, resulting in the brand clinching a variety of Global industry awards & speaking engagements.

Rob Davinson
Rob Davinson
Content Analyst, Awin
Rob Davinson
Rob Davinson
Content Analyst, Awin

Rob Davinson has worked in the affiliate industry for over a decade and at Awin for seven years, most recently on their global strategy team as a Content Analyst. In his role he writes about the trends the network tracks, and presents around the world at industry events on these topics, as well as producing the network's annual state-of-the-market study, The Awin Report, and co-hosting its monthly podcast, Awin Talks.

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