Scope of the IAB UK Gold Standard
Posted on: Wednesday 29 August 2018
As of 29th August 2018.
IAB UK Gold Standard certification is currently limited to companies operating within display advertising on desktop and mobile web only. This is because two of the initiatives within the Gold Standard (ads.txt and the Coalition for Better Ads) currently do not apply to in-app advertising.
This means that in-app companies are unable to be IAB UK Gold Standard certified at present.
The standard will continue to evolve and the scope of the IAB UK Gold Standard may expand as a result. In the meantime companies who operate in-app only are encouraged to register with JICWEBS, for their Digital Trading Standards Group (DTSG) Good Practice Principles.
This issue will be addressed by the cross-industry IAB UK Gold Standard Group on 19th September 2018.
Please check back here for the latest information.
For any questions on this or on the IAB UK Gold Standard, please email us at email@example.com
IAB UK to launch Gold Standard 2.0 with renewed certification criteria
Gold Standard to relaunch later in the year incorporating the Transparency and Consent FrameworkLearn more
Tesco & McDonald’s first advertisers to commit to IAB UK’s Gold Standard
Two leading UK advertisers have publicly pledged their support for IAB UK’s Gold Standard by committing to work with certified digital advertising...Learn more
Lord Gordon: Gold Standard sets the bar online
Positive recognition of the IAB’s Gold Standard and JICWEBS from politicians demonstrates the value of these initiatives for the digital ad industry.Learn more
IAB UK announces Gold Standard 1.1 updates
IAB UK demands higher standards from AdTech ecosystemLearn more