A Handy Guide to Audio for Buyers
Welcome the IAB’s Handy Guide to Audio for Buyers. This handbook aims to be a one-stop-shop on all things digital audio, to help advertisers and agencies harness the unique power of this increasingly exciting channel.
Learn about podcast advertising, digital radio, dynamic creative and personalisation and so much more.
We’ve brought together the biggest and most exciting players in online audio to contribute to this handbook, if you would like more information on these companies, see the Audio Advisory Group Directory at the back of the handbook.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
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Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.