A Handy Guide to Audio for Buyers

Welcome the IAB’s Handy Guide to Audio for Buyers. This handbook aims to be a one-stop-shop on all things digital audio, to help advertisers and agencies harness the unique power of this increasingly exciting channel.

Learn about podcast advertising, digital radio, dynamic creative and personalisation and so much more.

We’ve brought together the biggest and most exciting players in online audio to contribute to this handbook, if you would like more information on these companies, see the Audio Advisory Group Directory at the back of the handbook.

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