IAB UK response to the VSP requirements in the AVMSD
By IAB UK
The Audiovisual Media Services Directive (AVMSD) is the regulatory framework governing EU-wide coordination of national legislation on all audiovisual media, which the Government consulted on implementing into UK law. Separately, the Government also consulted on the elements of the AVMSD which relate specifically to Video Sharing Platforms (VSPs), which the IAB has responded to below.
Related content
IAB UK responds to ICO call for views on regulatory approach to low-risk advertising
Learn moreIAB UK responds to ICO draft guidance on ‘Storage & Access Technologies’
Learn moreIAB UK’s response to Ofcom consultation on ASA as co-regulator
Learn moreIAB UK responds to CAP’s consultation on ‘less healthy food & drink’
Learn more
State of AI in Advertising: Charting the Shift from Automation to Autonomy
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report