IAB response to the UK Competition and Markets Authority (CMA) ‘call for information’ on the commercial use of consumer data


The IAB has responded to the CMA’s ‘call for information’ on the commercial use of consumer data, providing an overview of the UK digital advertising market and how data is used to make some the approaches available to marketers more relevant to consumers.

Related content

""

IAB UK responds to ICO draft guidance on ‘Storage & Access Technologies’

Learn more
Man in conversation

IAB UK’s response to Ofcom consultation on ASA as co-regulator 

Learn more
IAB member at an event

IAB UK responds to CAP’s consultation on ‘less healthy food & drink’

Learn more

IAB UK on the Government’s response to the OAP

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon