Carbon neutral vs net zero
Sustainability
While carbon neutrality is a positive step, the digital ad industry’s ultimate goal is to achieve net zero, where carbon emissions are reduced to zero [see entry for net zero].
While carbon neutrality is a positive step, the digital ad industry’s ultimate goal is to achieve net zero, where carbon emissions are reduced to zero [see entry for net zero].
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
