Carbon neutral vs net zero
Sustainability
While carbon neutrality is a positive step, the digital ad industry’s ultimate goal is to achieve net zero, where carbon emissions are reduced to zero [see entry for net zero].
While carbon neutrality is a positive step, the digital ad industry’s ultimate goal is to achieve net zero, where carbon emissions are reduced to zero [see entry for net zero].
Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade