Carbon neutral vs net zero
Sustainability
While carbon neutrality is a positive step, the digital ad industry’s ultimate goal is to achieve net zero, where carbon emissions are reduced to zero [see entry for net zero].
While carbon neutrality is a positive step, the digital ad industry’s ultimate goal is to achieve net zero, where carbon emissions are reduced to zero [see entry for net zero].
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
