Instagram Stories adds location and hashtag features

Posted on: Tuesday 23 May 2017

Instagram Stories users can now search for content based on hashtags, as well as their location.

Share this

Instagram has announced two new updates to its Stories feature, which now allows users of the image-sharing app to search for content based on their location and popular hashtags.
 
In a blog, Instagram explained that these are "two new ways to discover the world around you", with the new features set to have benefits for both consumers and brands.
 
For consumers, searching for content using hashtags will help to generate more Stories results that they are interested in, while adding a location sticker to their own content will enable them to interact with others in their community.
 
Brands, meanwhile, will be able to use the new features to better target their digital adverts towards their intended market. For example, by using a trending hashtag, they can increase the chances of their content being seen amid other popular Stories.
 
What's more, by adding a location sticker to their visual content, they can reach out to consumers in their local area or in a particular market that they want to attract.

Share this

Related content

IN-APP

How can brands successfully tap into in-app advertising?

Apps have become an essential part of our daily lives, but are marketers making the most of this opportunity? We turn to our Mobile In-App Steering Group...

Learn more
loreal-launches-pH-skin-sensor-and-app

L'Oreal launches pH skin sensor and app

L'Oreal is entering the wearable technology market with a sensor to measure pH levels in real-time and an accompanying app that will help to treat a...

Learn more

StorySign app developed to help deaf children learn to read

StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.

Learn more
WWF

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.