IAB UK teams up with media bodies to highlight value of context

Posted on: Wednesday 18 September 2019 | IAB UK

For the first time, the UK’s media trade bodies are coming together to host a satellite event as part of EffWeek

Share this

Taking place on Thursday 17 October, the event will see IAB UK team up with Newsworks, the Advertising Association, Radiocentre, Magnetic, Thinkbox, Outsmart, the Association for Online Publishers, Digital Cinema Media and the Data & Marketing Association.

‘Situation Critical: why context matters in media planning’ will bring together the media bodies’ evidence and insight on the value of context in driving advertising effectiveness and how to optimise this.

Tim Elkington, Chief Digital Officer at IAB UK, says of the event: “If ever proof were needed that we’re all on the same page when it comes to the value of context – this is it. The positive effect that context has on an advertising’s performance has been proven by all of the bodies involved in ‘Situation Critical’. It will give media agencies and media owners a 360 degree view of the evidence out there and how they can best harness it.”

The event will take place at IAB UK’s event space at 14 Macklin Street, London, WC2B 5NF. You can book your place here.

 

 

 

Written by

IAB UK

Share this

Related content

Gold Standard

Industry consultation for Gold Standard 2.0

In January 2020, we committed to evolving the existing criteria of the Gold Standard. Find out more about the changes that will come into place from...

Learn more

Advertising leaders commit to tackle systemic racism

Following George Floyd’s death and widespread protests in the US, many businesses across the advertising industry have commited to take lasting action to...

Learn more
Podcast

Stay Engaged Session 13: Self-Care & Community

Learn more
UKOM

UKOM: Social, gaming & news see huge growth in lockdown

The latest UKOM data covers online usage for April 2020 - the first full month of lockdown in the UK

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.