The IAB UK Podcast | 'Nobody listens to a podcast by accident' with Global's Faye McDowall

In this special episode to coincide with IAB UK's third annual Podcast Upfronts, James gets a sneak preview from one of this year's partners, Global's Faye McDowall, Strategy Director for DAX. They look ahead to DAX's session with Vogue Williams and Joanne McNally, hosts of podcast My Therapist Ghosted Me, get into why comedy podcasts work so hard for advertisers and throw forward to all the latest innovations in digital audio from Global.