Podcast Upfronts

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(Registration: 13:50 - 14:00)

Online Event

Ticket Types

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Event Overview

It’s one of the fastest growing areas of digital advertising, so how can you harness the power of podcasting for your brand? This year’s Podcast Upfronts will bring together Acast, Audioboom, DAX, Podfront and Sony Music to share their latest launches and help you authentically plug in to this booming market.

Agenda

Podfront

Join Podfront to discover why the biggest podcast companies in the world are investing in the UK to create stellar podcasts, upcoming premium podcasts with major Hollywood talent, and the tech innovations at Podfront UK to allow brands to reach audiences at scale with greater efficiency.

Sony Music Entertainment

Join host of “This City” Clara Amfo to learn more about how Sony Music Entertainment is putting decades of experience in audio to work by using its core strengths to help the podcast community achieve greater levels of success. Through our diverse global partnerships, we are focused on creating stellar content, cultivating passionate, global communities, and connecting brands to hard-to-reach audiences throughout the UK and beyond. Expect some special surprises from our podcast talent and get to know the UK team behind Sony Music Entertainment’s new Global Podcast Division.

Clara Amfo, Host of 'This City' Podcast, Molly Brown, Senior AV Executive, UM Agency, Jez Nelson, EVP & Co-Head of Global Podcasts & Shaun Wilson, Head of UK Podcast Sales, Sony Music Entertainment

Dax from Global - Laughter is the best medicine: Making people feel good can work wonders for your brand

Now more than ever we’re all in need of a good laugh and that’s why it’s no surprise that Comedy is the fastest growing podcast category for us at DAX from Global.

The last 18 months has kept us away from friends and family who make us laugh but podcasts have been there to fill the void. In this session; join two best friends Heart and TV presenter Vogue Williams and comedian Joanne McNally, who is fresh from her successful stint at the Edinburgh Fringe talking about the secret fun ingredients of their high performing podcast. Laughter really is the best medicine, Tony McAllister and Faye McDowall will show how making people feel good can work wonders for your brand.

Vogue Williams & Joanne McNally, Co-hosts of 'My Therapist Ghosted Me' Podcast & other special guests, Tony McAllister, Partnerships Innovation Director & Faye McDowall, Podcast Strategy Director, Global

Fresh Air Production - Why rent space in another podcast when you can build your own?

Fresh Air is the UK’s leading producer of bespoke podcasts for brands. We’ll be joined by the clients and talent behind two of our recent shows – Call of the Wild for WWF and Rewirement for Legal & General – to hear how they made podcast content that audiences love while achieving their brand objectives. How do you decide on the right format? Why would talent be interested? How time consuming is it? What are the best ways of promoting your podcast, and how do you measure success? We’ll also hear from Pacific Content – the leaders in branded podcasts for North America – to explore how to make truly global audio content.

Neil Cowling, Founder, Michaela Hallam, Director of Content, Richard Blake, Director of Marketing and Growth, Fresh Air Production, Millie Hyde-Smith, Head of PR & Content, Legal & General Retail Retirement, Greg Armfield, Senior Producer, WWF UK, Angellica Bell, Presenter, Rewirement from Legal & General & Steve Pratt, Co-Founder, Pacific Content

Acast

Join Acast and a stellar lineup of the UK’s most talented podcasters as they reflect on the unique space podcasting offers for all voices to be heard. Hear from Happy Place’s Fearne Cotton, comedian Dane Baptiste, and Love Island’s Anna Vakili about how podcasting is a driving a thriving creator economy that’s open, profitable and inclusive for podcasters, advertisers and listeners alike. Expect passionate discussion, new insights, and expert advice on how brands can harness the power of podcasts. Plus, discover the latest podcasts joining the Acast Marketplace — the UK’s biggest podcast ad network and the exclusive home of the most-loved shows in the UK.

Fearne Cotton, host of 'Happy Place' podcast, Anna Vakili, host of 'Reality Check' podcast & host of 'Dane Baptiste Questions Everything' podcast, Dane Baptiste

Audioboom

Audioboom will share their exciting plans for 2022 and fresh from their Gold Listener Choice Award at this year's British Podcast Awards, hosts of the mega-hit 'Redhanded', Hannah Maguire & Suruthi Bala, will reveal 'why brands won't have nightmares with true crime podcasts'.

Hannah Maguire & Suruthi Bala, Co-hosts of 'RedHanded' Podcast & Mike Newman, Head of UK Content Partnerships, Audioboom

Partners
06 OCTOBER - 20 OCTOBER

Digital Upfronts 2021

As we start to take steps towards a post-pandemic world, what does the future look like for our industry as we emerge from two years of immense change? Join us this October as we bring together some of our industry’s biggest players to share what’s next - including brand new launches, trailblazing innovations and unmissable opportunities for advertisers. 

All of this year's Upfronts are free to attend so save the dates

Meet our speakers...

Clara Amfo
Clara Amfo
Host of 'This City' podcast
Clara Amfo
Clara Amfo
Host of 'This City' podcast
Angellica Bell
Angellica Bell
Presenter, Rewirement from Legal & General
Angellica Bell
Angellica Bell
Presenter, Rewirement from Legal & General
Neil Cowling
Neil Cowling
Founder, Fresh Air Productions
Neil Cowling
Neil Cowling
Founder, Fresh Air Productions
Michaela
Michaela Hallam
Director of Content, Fresh Air Production
Michaela
Michaela Hallam
Director of Content, Fresh Air Production
Richard Blake
Richard Blake
Director of Marketing & Growth, Fresh Air Production
Richard Blake
Richard Blake
Director of Marketing & Growth, Fresh Air Production
Millie
Millie Hyde-Smith
Head of PR & Content, Legal and General Retail Retirement
Millie
Millie Hyde-Smith
Head of PR & Content, Legal and General Retail Retirement
Greg
Greg Armfield
Senior Producer, WWF UK
Greg
Greg Armfield
Senior Producer, WWF UK
Steve
Steve Pratt
Co-Founder, Pacific Content
Steve
Steve Pratt
Co-Founder, Pacific Content
Molly
Molly Brown
Senior AV Executive, UM Agency
Molly
Molly Brown
Senior AV Executive, UM Agency
Jez
Jez Nelson
EVP & Co-Head of Global Podcasts, Sony Music Entertainment
Jez
Jez Nelson
EVP & Co-Head of Global Podcasts, Sony Music Entertainment
Shaun
Shaun Wilson
Head of UK Podcast Sales, Sony Music Entertainment
Shaun
Shaun Wilson
Head of UK Podcast Sales, Sony Music Entertainment
Vogue & Joanne
Vogue Williams & Joanne McNally
Co-hosts of 'My Therapist Ghosted Me'
Vogue & Joanne
Vogue Williams & Joanne McNally
Co-hosts of 'My Therapist Ghosted Me'
Tony
Tony McAllister
Partnerships Innovation Director, Global
Tony
Tony McAllister
Partnerships Innovation Director, Global
Faye
Faye McDowall
Podcast Strategy Director, Global
Faye
Faye McDowall
Podcast Strategy Director, Global
RedHanded
Hannah Maguire & Suruthi Bala, Co-hosts of 'RedHanded' Podcast
RedHanded
Hannah Maguire & Suruthi Bala, Co-hosts of 'RedHanded' Podcast

After almost 200 episodes of RedHanded and a true crime book - the show is an internationally renowned hit podcast. RedHanded was also Spotify’s number 1 most popular true crime podcast in the UK in 2020, and the show even landed gold place in the Listeners’ Choice category at the BPAs in 2021!

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