IAB UK Connected | Episode 15: Gaming trends with Luke Aldridge, Dentsu Aegis Network

Posted on: Friday 01 May 2020 | IAB UK

Share this

In this second episode on trends during COVID-19 - check out our full Consumer Insight trends work here - James talks to Dentsu Aegis Network's Luke Aldridge. Luke has set out to make programmatic in gaming natural and accessible for advertisers, and in this episode he talks about how gaming is allowing people to socially connect during lockdown and shares some of his favourite gaming campaigns. Wendy's, anyone?

For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.

Written by


Share this

Related content


Stay Engaged Finale: The Ken Fawes Listening Party

Learn more

Stay Engaged Session 15: The Story of UK Lockdown Through Google Search

Learn more

Stay Engaged Session 14: 'Advertising in 2030'

Learn more

Stay Engaged Session 13: Self-Care & Community

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.