Google to launch Android Pay in UK next month

Posted on: Monday 29 February 2016

The launch of Android Pay will see Google competing with Apple.

Share this

Android Pay transactions are set to launch in the UK next month, following the successful launch of the service in the US last September.

Google is launching this service in a bid to grab a share of the fast-growing mobile payments market. It will operate in a similar fashion to Apple Pay, which is already in widespread use around Britain.

Android-enabled smartphones with built-in Near-Field Communications (NFC) technology will allow consumers to use their handset to make contactless payments by enabling them to load their Visa and MasterCard details.

The high rate of adoption of this technology in the UK has seen the market very quickly expand. It's set to grow further still in 2016, with Samsung Pay also set to launch later in the year. 

Share this

Topics

Related content

Katherine Hansford discusses mobile

Moving on from a decade of mobile

Learn more
Nicholas Graham

Digital Audio Britain

The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very conveniently

Learn more
Andy-McNab

Pernod Ricard and S4M, a Travel Retail Campaign

Reaching Your On The Go Target Audience. 

Learn more

Live broadcasts go to the top of Twitter users' timelines

Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.
 

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.