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Impact Plus Guide: Sustainability Simplified

Impact Plus

Research Study & Guide

Sustainability Simplified: Decarbonising your digital campaigns at scale

Sustainability Simplified: Decarbonising your digital campaigns at scale

7 dice, with different images on them, linked up

Axis

blog

How to build a winning omnichannel advertising strategy

How to build a winning omnichannel advertising strategy

STRATACACHE

blog

5 things brands should think about when taking action in-store

5 things brands should think about when taking action in-store

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Activision Blizzard Media

blog

Defining ‘premium’ in mobile gaming: What it means for advertisers

Defining ‘premium’ in mobile gaming: What it means for advertisers

Mantis

blog

Publisher pathways - looking ahead in 2025

Publisher pathways - looking ahead in 2025

TikTok

blog

Beyond Location, Beyond the Funnel: Navigating TikTok-powered commerce

Beyond Location, Beyond the Funnel: Navigating TikTok-powered commerce

Sabio

blog

The Future of CTV: The power of localisation & performance marketing

The Future of CTV: The power of localisation & performance marketing

Untapped Potential

Index Exchange

blog

Untapped potential: How AI innovation will drive the future of ad tech

Untapped potential: How AI innovation will drive the future of ad tech

Supply-side data signals

Onetag

blog

Supply-side data signals: the heart of programmatic’s curation engine

Supply-side data signals: the heart of programmatic’s curation engine

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Experian

Research Study & Guide

Celebrate Mum: Your guide to Mother’s Day audiences

Celebrate Mum: Your guide to Mother’s Day audiences

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Onetag

blog

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

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ID5

blog

Accelerating global, addressable audience targeting

Accelerating global, addressable audience targeting

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

Back
Resources & tools

AI in digital advertising

Back
AI in digital advertising

Cookieless solutions

Back
Cookieless solutions

Why digital?

Back
Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

Back
Jargon Buster

Adspend Analyser

Back
Adspend Analyser

Environmental Sustainability FAQs

Back
Environmental Sustainability FAQs

Tool for small businesses

Back
Tool for small businesses

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

Back
Measurement Toolkit

Industry sectors

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Industry sectors

Audio

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Audio

Creator marketing

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Creator marketing

TV+

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TV+

Digital out-of-home

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Digital out-of-home

Gaming

Back
Gaming

Retail media

Back
Retail media

Futurescape
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

IAB Communities

Back
IAB Communities

Our Board

Back
Our Board

Join the IAB

Back
Join the IAB

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Media Upfronts

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Media Upfronts

Leadership Summit 2026

Back
Leadership Summit 2026

Past events

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Past events

Online training

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