IAB UK Member Vault

Insight, opinion and events from IAB UK members

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SeenThis x Tonies
SeenThis
Research Study & Guide

From static to streamed: Tonies’ prime day breakthrough

RAAS x Simplicity
RAAS LAB
blog

Make advertising simple again.

Snail with Revving coin shell
Revving
blog

Agentic AI is approaching fast - but payment methods are lagging behind

Robot hand and human hand touching
Kolsquare
blog

AI in influencer marketing: Promise, pitfalls and the path ahead

IAB UK, Taboola, The Independent, and Foundry panelists
Taboola
blog

The future of publishing panel: The Independent, Foundry and Taboola on the shift from clicks to connection

SeenThis x Open Web
SeenThis
blog

The open web is not the enemy.

A 3D image of stack of papers with the front cover for On Device's expert measurement guide 'Brand Lift's Biggest Mistake'
On Device
blog

Brand Lift's Biggest Mistake : Why ad recall falls short

Azerion LHF Insights
Azerion
Research Study & Guide

Azerion on future proofing LHF advertising

Curation 101
@curate
Research Study & Guide

Curation 101: A self-help book

SeenThis x Nestle
SeenThis
Research Study & Guide

A recipe for growth

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Responsible Marketing Advisory
Research Study & Guide

Marketing in the age of AI: A guide to responsible growth

A view of the back of a woman gaming with desktop monitors in front of her.
Activision Blizzard Media
blog

Why gaming fans are advertising’s most loyal audience