Cut through the jargon. @curates Curation 101 Guide explains how smarter, cleaner media buying delivers better results with less waste
Curation doesn’t have to be complicated. Our Curation 101 Guide cuts through the noise to explain what it really means: no buzzwords, no fluff, just the good stuff. Learn how smarter trading can make your media work harder (and your life a lot easier).
What’s Inside
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A super simple explainer of what curation actually is.
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Why half your ad spend disappears - and how to stop it.
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The “nightclub bouncer” analogy that makes programmatic make sense.
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How curated deals boost efficiency, transparency, and ROI.
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Common myths busted: curation ≠ PMP, middlemen, or short-term fix.
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Real examples of how Aardvark delivers cleaner pipes and better results.
Posted on: Monday 20 October 2025