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Understanding the true value of Attention
Meta; dentsu aegis
Research Study & Guide

Understanding the true value of Attention

person on laptop
Sovrn
Research Study & Guide

Could user interactions be a scalable proxy for attention?

Capturing The Ears: Best Practices for Ensuring your Message is Heard
Veritonic
Research Study & Guide

Capturing The Ears: Best Practices for Ensuring your Message is Heard

Charlie Pinkney
Silverbullet
blog

Why is measurement so important in a cookieless world?

laptops
the7stars
blog

Democratising incrementality measurement at the7stars

Stop light
The Kite Factory
blog

Don’t click on this article

Kicking the click-through addiction: a B2B marketing view
twogether Creative Ltd & Encore Digital Media
blog

Kicking the Click-Through Addiction: a B2B marketing view

Arrow head in a stop sign
AdInMo
blog

Clickbait is not a game

Man on phone
Frameplay
blog

Putting Experience & People Before Clicks: designing for virtual worlds

Taboola click-through rate alternatives
Taboola
blog

Don't be Blinded by CTR: these metrics may be more valuable

The insider report: by media planners, for media planners
Blis
Research Study & Guide

The Insider Report: by media planners, for media planners

Illustrated people looking at flip chart and oversized ruler
Ozone Project Limited
Research Study & Guide

Effective measures of success in digital advertising

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