IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Two people on holiday
Teads
Research Study & Guide

Teads UK's travel insights for 2025

Teads UK's travel insights for 2025
A man gaming
adWMG
blog

How to programmatically acquire users for PC game publishers

How to programmatically acquire users for PC game publishers
A person in a plant shop is using a tablet and laptop at a wooden table, surrounded by shelves of potted plants and flowers.
Microsoft Advertising
blog

Beyond the Bid: Winning programmatic in 2025  

Beyond the Bid: Winning programmatic in 2025  
Mattia Fosci, CEO of Anonymised
Anonymised
blog

In defence of regulation: why clearer rules & more effective enforcement are good for digital advertising

In defence of regulation: why clearer rules & more effective enforcement are good for digital advertising
Impact Plus Guide: Sustainability Simplified
Impact Plus
Research Study & Guide

Sustainability Simplified: Decarbonising your digital campaigns at scale

Sustainability Simplified: Decarbonising your digital campaigns at scale
7 dice, with different images on them, linked up
Axis
blog

How to build a winning omnichannel advertising strategy

How to build a winning omnichannel advertising strategy
""
STRATACACHE
blog

5 things brands should think about when taking action in-store

5 things brands should think about when taking action in-store
A woman happily gaming on her smartphone.
Activision Blizzard Media
blog

Defining ‘premium’ in mobile gaming: What it means for advertisers

Defining ‘premium’ in mobile gaming: What it means for advertisers
""
Mantis
blog

Publisher pathways - looking ahead in 2025

Publisher pathways - looking ahead in 2025
""
TikTok
blog

Beyond Location, Beyond the Funnel: Navigating TikTok-powered commerce

Beyond Location, Beyond the Funnel: Navigating TikTok-powered commerce
""
Sabio
blog

The Future of CTV: The power of localisation & performance marketing

The Future of CTV: The power of localisation & performance marketing
Untapped Potential
Index Exchange
blog

Untapped potential: How AI innovation will drive the future of ad tech

Untapped potential: How AI innovation will drive the future of ad tech

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