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Jesper Benon, CEO and Co-founder, SeenThis

SeenThis

blog

Simplifying the Open Web

Simplifying the Open Web

three squares with man and using Cape.io logos and colours in background

Cape.io

blog

The Guardrails of Growth: why creative intelligence demands compliance

The Guardrails of Growth: why creative intelligence demands compliance

adWMG

blog

Console Advertising in 2026: What Scale Really Means Now

Console Advertising in 2026: What Scale Really Means Now

SeenThis x Curation

SeenThis

Research Study & Guide

Driving 1.67× Media Value Through Curation and Adaptive Streaming

Driving 1.67× Media Value Through Curation and Adaptive Streaming

Emerging Markets Seizing the World: Is It Their Big Time in Programmatic?

Axis

blog

Emerging Markets Seizing the World: Is It Their Big Time in Programmatic?

Emerging Markets Seizing the World: Is It Their Big Time in Programmatic?

Beyond the Last Click: Intent and Participation in Gaming with Digitas’ Morgan Pomish

Overwolf Ads

podcast

Beyond the Last Click: Intent and Participation in Gaming with Digitas’ Morgan Pomish

Beyond the Last Click: Intent and Participation in Gaming with Digitas’ Morgan Pomish

Magnifying glass with Revving coin

Revving

blog

How adtech’s cash flow crisis is killing the DSP - and why that means the entire ecosystem is at risk

How adtech’s cash flow crisis is killing the DSP - and why that means the entire ecosystem is at risk

Innovators Unscripted

Index Exchange

blog

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

a modern commercial urban scene showing digital screens

MediaGo

blog

Unlock Full-Funnel Potential: A Strategic Display + Native Approach for E-commerce

Unlock Full-Funnel Potential: A Strategic Display + Native Approach for E-commerce

Kolsquare

Research Study & Guide

The UK’s new law on less healthy food advertising: a practical guide for marketers

The UK’s new law on less healthy food advertising: a practical guide for marketers

The Many Iterations of Curation

@curate

Research Study & Guide

The Many Iterations of Curation

The Many Iterations of Curation

SeenThis x Lumen Research

SeenThis

Research Study & Guide

Lumen Research Study: Attention Outcomes with SeenThis Video

Lumen Research Study: Attention Outcomes with SeenThis Video

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

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Opinions

Policy & standards

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Policy & standards

Policy

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Policy

Gold Standard

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Gold Standard

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Digital Adspend

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The IAB UK Podcast

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Jargon Buster

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Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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Meet our members

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IAB Communities

Our Board

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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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