IAB UK Member Vault

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Relevant Advertising At Scale
RAAS LAB
blog

From Ad Waste to Ad Value: How AI can transform impression-level buying

High-speed traffic
Onetag
blog

The difference between an exchange and an SSP - and why it matters (especially for curation)

Two colleagues analyzing data while collaborating on media strategy
Adelaide
Research Study & Guide

Who's auditing the metrics? MediaSense did - and Adelaide AU passed

SeenThis - Sustainable Advertising woth Spotify
SeenThis
Research Study & Guide

High-quality campaigns, lower emissions

report
Adelaide
Research Study & Guide

Adelaide report: The 2025 outcomes guide

Couple sitting on the couch watching TV
Cint
Research Study & Guide

Cross-platform measurement in 2025

Female Video gamer
Cint
Research Study & Guide

Game on: Tracking the value of in-game advertising

man on the phone
Comscore
Research Study & Guide

Best times to post by social platform in the UK

London Fashion Week
Kolsquare
Research Study & Guide

The next chapter for London fashion week: Storytelling, sustainability, and substance

Lightning strikes
Revving
blog

Lightning-fast delivery, analogue payment speed: why the adtech payment chain needs collapsing

Blue Marketing cover image with a dark blue circuit board background and white miniature human figures symbolising data, marketing audiences, and connectivity. Represents programmatic advertising, retargeting strategies, and innovative marketing solutions powered by Blue Marketing.
Blue Marketing
blog

How can brands rethink retargeting, branding and programmatic media for the modern consumer?

Carbon footprint in Influencer Marketing
Kolsquare
Research Study & Guide

Sustainability in influencer marketing: Reducing the carbon footprint without compromising impact