A Forrester consulting report evaluating global video ad monetisation trends, commissioned by PubMatic
To explore this topic Forrester conducted an online survey with 622 sales, operations and IT professionals at publishers and media companies in the US, Europe and APAC.
Key findings:
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Publishers anticipate growth in both programmatic video advertising and header bidding
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64.2% struggle with a lack of technology tools to optimise their inventory
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Publishers look to audience based solutions to capitalise on the future of video
Posted on: Monday 10 February 2020
