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Global Forrester Video Study



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A Forrester consulting report evaluating global video ad monetisation trends, commissioned by PubMatic

To explore this topic Forrester conducted an online survey with 622 sales, operations and IT professionals at publishers and media companies in the US, Europe and APAC.


Key findings:

  • Publishers anticipate growth in both programmatic video advertising and header bidding

  • 64.2% struggle with a lack of technology tools to optimise their inventory

  • Publishers look to audience based solutions to capitalise on the future of video



PubMatic delivers superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 14 offices and nine data centers worldwide.

Posted on: Monday 10 February 2020