Jargon Buster

Ads that prompt the listener to respond verbally, often used in smart speaker environments to encourage interaction and drive specific actions, such as making a purchase or requesting more information.

VPAID or ‘Video Player Ad-Serving Interface Definition’ establishes a common interface between video players and ad units, enabling a rich interactive instream ad experience. The two main areas that VPAID covers are providing consumers a rich ad experience and capturing ad playback and user interaction details. For more information about VPAID see here. 

Enables a consumer to load AR experiences directly from the web on their browser. WebAR minimizes friction that a consumer may experience when trying to view AR content. This is not the standard today for AR content delivery but is being experimented with in the industry.

Enables a consumer to load VR experiences directly from the web on their browser. WebVR minimises friction that a consumer may experience when trying to view VR content. This is not the standard today but is being experimented with in the industry.

A list of email addresses which an email-blocking programme (spam filter) will allow messages to be received from, or a list of websites that an advertiser will permit their ads to be placed on.

AI models and techniques that provide human-understandable explanations of their decisions, enhancing transparency and trust.

A popular deep learning model for real-time object detection that can identify multiple objects in images or video.

This website provides consumers with information about how behavioural advertising works, further information about cookies and the steps they can take to protect their privacy on the internet. It is written by and supported by the internet advertising industry as part of an initiative to enhance transparency and control for online behavioural advertising. The UK version is at www.youronlinechoices.eu/uk.

A technique where an AI model performs a task without being given any examples or task-specific training. 

A marketer asks an AI tool to “summarise customer feedback into key themes” without providing examples, and the model produces a structured summary based on its general knowledge.  
 
Zero-shot approaches allow advertisers to quickly use AI for new tasks without preparation, making it fast and efficient for ideation, analysis, and content generation.